Marketing Leader

VASS; Walldorf; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A multinational consulting firm is seeking a Performance Marketing Leader to drive impactful campaigns across Germany and EMEA. The ideal candidate will have over 8 years of leadership experience in B2B settings, a strong understanding of digital marketing tools, and fluency in both English and German. This role involves overseeing multi-channel campaigns and collaborating closely with sales and marketing teams to optimize performance and achieve ROI.

Qualifikationen

• 8+ years of leadership experience in performance marketing or related areas.
• Proven track record of leading multicultural teams.
• Deep knowledge of digital marketing and automation tools.

Aufgaben

• Lead and optimize the performance marketing strategy across countries.
• Act as a strategic partner to the marketing team and sales leadership.
• Monitor and manage global and local marketing budgets.

Kenntnisse

Leadership experience

Digital marketing knowledge

Analytical skills

Communication skills

Conflict-resolution skills

Ausbildung

Bachelor’s degree in related field

Master’s/MBA preferred

Tools

Salesforce

Google Analytics

Jobbeschreibung

Company Overview

Imagine working alongside over 4,000 talented individuals driven by a shared passion for excellence and innovation. We’re not just a company; we are a dynamic ecosystem of companies, including VASS, NATEEVO, Serbatic, vdSHOP, T4S, Comunytek, ECENTA, and CRI group. Our collective strength and the E4 Agile Method empower us to assist large enterprises in their digital transformation journey, executing ground-breaking projects from strategy to operation.

Global Impact, Local Commitment

At VASS we are not just a business; we are committed to society. In 2019, we established the VASS Foundation to champion research and training in the digital talent space. We proudly allocate 2% of our profits and encourage our entire team to dedicate 1% of their time to impactful solidarity actions. It is not just about growing the bottom line; it’s about growing together, hand in hand with the community we serve.

About the role

We’re looking for a Performance Marketing Leader (Mid–Senior level) to drive the impact of our campaigns across Germany and the EMEA region. If you’re passionate about delivering measurable growth, optimizing ROI, and building alignment between marketing and sales, this is your chance to make a real difference in a multinational environment.

Key Responsibilities

• Lead and optimize the performance marketing strategy, ensuring effective execution across countries and business units.


• Act as a strategic partner to both the global marketing team and sales leadership in Germany and EMEA.


• Contribute insights, data, and best practices to the conceptualization and design of global and regional campaigns.


• Oversee the development, launch, and analysis of multi-channel campaigns, ensuring alignment with brand and business objectives.


• Define and track marketing KPIs with the data/BI team, embedding mechanisms for continuous performance improvement.


• Monitor and manage global and local budgets, ensuring efficient allocation and strict ROI control per action and market.


• Identify opportunities for optimization, innovation, and high-impact investment.


• Safeguard brand consistency and message alignment across all touchpoints.


• Establish scalable methodologies, processes, and tools to raise the organization’s digital maturity.


• Collaborate cross-functionally to maximize business impact.

Profile Requirements

• 8+ years of leadership experience in performance marketing, commercial strategy, or related areas within B2B, consulting, or multinational environments.


• Proven track record of leading multicultural, multidisciplinary teams in dynamic, fast-changing contexts.


• Deep knowledge of digital marketing and automation tools (e.g., Salesforce/Pardot, Google Analytics, social and performance platforms, dashboards).


• Hands-on experience creating and executing multi-channel marketing assets (content, creatives, landing pages, emails, digital ads).


• Highly analytical and results-driven, with strong expertise in ROI management and investment optimization.


• Strategic vision with the ability to translate insights into impactful, measurable initiatives.


• Exceptional leadership, communication, and conflict-resolution skills.


• Fluent in English (C1/C2) and German (native or C1+) – both are mandatory.


• Must be based near the office to ensure effective collaboration with regional teams.


• Bachelor’s degree in Marketing, Business Administration, Economics, Engineering, or related field (Master’s/MBA strongly preferred).

EEO Statement

VASS is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, religion, colour, sex, gender identity, sexual orientation, age, national origin, marital status or disability. Our recruitment is decided on the basis of qualifications, merit and business need.