Marketing Growth Lead (all genders)

J.P. Morgan; Berlin; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading financial service provider in Berlin is looking for a Marketing Growth Lead to lead innovative marketing initiatives. The ideal candidate will have experience in building effective teams and using data to drive marketing strategies. Strong analytical skills and proficiency in English and German are required for this role.

Qualifikationen

• Experience leading high-performing marketing teams.
• Knowledge of conversion tracking and audience tools.
• Strong analytical skills to interpret data trends.

Aufgaben

• Lead and manage Growth & Lifecycle marketing activities.
• Build and mentor a team across performance media and retention.
• Drive improvement initiatives and testing.

Kenntnisse

Team collaboration

Analytical mindset

Experience with advertising platforms

CRM improvement

English proficiency

German proficiency

Ausbildung

Degree in marketing or related field

Tools

Appsflyer

CDPs

Jobbeschreibung

Overview

Excited by the opportunity to build innovative digital retail banking products and services in a start-up environment, backed by one of the leading financial service providers worldwide?

Join us at JPMorgan & Chase Co. at our newest European hub for Chase bank, located in the heart of Berlin. In this exciting chapter of continued growth and expansion for Chase, we’re looking for a passionate Marketing Growth Lead.

Responsibilities

• Lead, develop and own all Growth & Lifecycle marketing activities across online channels and from start to finish, leveraging internal and external support and approaching campaigns in a highly collaborative way
• Build, lead, develop and coach a team across performance media, retention and website
• Own product initiatives for the Growth team, working closely with partners in data, marketing, engineering and martech to build new capabilities and optimise existing mechanics
• Drive into the challenging parts of the funnel as well as the loyalty loop and work with product/marketing to plan in tests and drive improvements.
• Drive the development of tools within our advertising/measurement stack, enabling data-informed decision making at pace
• Support our data marketing platforms, regarding effective usage and compliance
• Lead a squad focused on identifying customer pain points and running multi-variant tests to improve performance
• Maintain and hold a high bar on effective documentation and structured project management, mentoring others within the team

Required qualifications, capabilities, and skills

• Relevant experience and degree in marketing or in a related field
• Willing & effective player/coach with a track record of building, leading and managing high performing teams a must
• Experience working in a matrix organization
• Detailed knowledge of advertising platforms, with experience in attribution (both web and app), conversion tracking and audience tools
• Strong experience effectively using MMPs (i.e. Appsflyer) and CDPs to support efficient growth and data-informed decision making
• CRM track record improving customer retention and optimizing on CLV
• Analytical and curious mindset with an aptitude to delve into data to identify trends and growth opportunities, experienced in testing
• Strong attention to detail with a focus on effective documentation and data flows to support collaboration
• Team player with hands-on experience managing end-to-end initiatives within a fast-paced environment
• Very good English skills

Preferred qualifications, capabilities and skills

• Understanding of working with data platforms, and an appreciation of the evolving privacy landscape, SQL skills
• Experience working in a heavily regulated business, along with operating in a complex organisation with multiple stakeholders
• Very good German skills.