Marketing Data Analyst (m / f / d)

rapidmail; Berlin; Hybrid; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

A leading email marketing software provider in Berlin is seeking a Marketing Data Analyst to leverage data for enhancing marketing efficiency. The ideal candidate has 3-5 years of experience in data engineering, strong skills in Power BI, and proficiency in SQL. Benefits include 30 days of vacation and flexible remote work options.

Leistungen

30 days annual leave

Learning budget of €1000 per year

Work remotely for up to 30 days a year

Qualifikationen

• 3-5 years of experience in data engineering or marketing operations.
• Solid skills in SQL databases and ETL processes.
• Excellent English and German at B2 level.

Aufgaben

• Build reports and dashboards in Power BI and Looker Studio.
• Track funnel performance end-to-end.
• Prepare regular reports for executive management.

Kenntnisse

Data Analytics

SQL

Power BI

Data Visualization

Data Management

Ausbildung

Degree in computer science or Data Science

Tools

Power BI

Looker Studio

HubSpot

GA4

Jobbeschreibung

Overview

This is your job : As part of structuring and scaling our marketing organization at group level we are looking for a Marketing Data Analyst. You will report directly to Marius our Head of Marketing Acquisition & Growth and serve as the operational backbone of the marketing team. Your mission : leverage data tools and processes to make our marketing more efficient data-driven and scalable.

Analysis & Measurement

• Build reports and dashboards in Power BI and Looker Studio to monitor marketing performance.
• Track funnel performance end-to-end and provide actionable recommendations.
• Develop and enforce best practices for tracking & tagging (e.g. UTM governance).
• Ensure a robust attribution model (first-touch last-touch multi-touch).
• Support conversion optimization tracking and personalized front-end logic.

Data Strategy & Segmentation

• Consolidate relevant data from different systems and entities within the Group.
• Develop segmentation models (ICP firmographic behavioral etc.).
• Collaborate with Product and Data teams to ensure data quality consistency and transparency.

Reporting

• Prepare regular reports for executive management and the board.
• Deliver actionable insights for budgeting planning and decision-making.
• Monitor key KPIs such as MQLs CAC pipeline retention ROI.

MarTech-Stack

• Manage and continuously improve our tool stack (HubSpot Clearbit Matomo GA4 Webflow SEO Surfer etc.).
• Support CRM workflows and automation in close collaboration with Sales.
• Drive projects for tool integration and process automation.
• Take ownership of marketing tracking (Google Tag Manager consent tools such as Axeptio).

AI & Innovation

• Experiment with AI and no-code tools to increase efficiency and optimize processes.
• Explore how AI can be applied for reporting automation and campaign optimization.
• Act as a thought partner in introducing AI-driven approaches within Marketing Operations.

Your profile :

• Degree in computer science Business Informatics Data Science or a comparable qualification alternatively relevant professional experience in a data engineering role applied to marketing.
• 3-5 years of experience in data engineering Marketing Operations Data Analytics.
• Knowledge of MarTech tools (HubSpot Salesforce GA4 Matomo Tag Manager consent tools).
• Experience in building dashboards & reports (Power BI Looker Tableau) and in funnel analysis attribution & lead scoring.
• Solid skills in SQL databases and ETL processes.
• Ability to optimize processes & workflows and align them with marketing objectives.
• Curiosity and hands-on experience with AI tools and no-code experiments to improve processes and efficiency.
• Analytical and strategic mindset combined with a hands-on approach.
• Excellent English German at B2 level.

Why you will feel comfortable with us :

• Vacation : 30 days of annual leave 32 for single parents. Holiday bonus : half a day off on Dec 24 and Dec 31.
• 100 monthly benefits budget : usable for public transport meals childcare health courses and other vouchers.
• Learning budget : we invest 1000 per year in your personal and professional development.
• Workation : work remotely for up to 30 days / year within and outside the EU.
• Work where you want : up to 3 days / week remote from home the garden or anywhere with solid Wi-Fi.
• Future-ready : 20% employer contribution to company pension scheme.
• Be Social : one extra day off per year for your social engagement.
• Childrens sick days : 5 paid days for all parents.
• Great offices : ergonomic workplaces in our beautiful offices in Berlin and Freiburg.
• Snacks & drinks : always stocked.

Kick off your recruiting journey with us!

• Send us your application .
• First conversation with our HR Manager : meet Sina learn more about the Positive Group and the role and get your questions answered.
• Second conversation with your future Team Lead : meet Marius in a video call to discuss your background and daily tasks.
• Show us your skills : youll receive a take-home task to work on and present; youll also meet future teammates.
• On-site meeting in Berlin or Freiburg : If the first talks convinced us we look forward to meeting you in person.
• Receive our offer.

About us

With more than 200000 happy customers rapidmail is one of the leading German online software providers for e-mail marketing. Responsible for this success is a wonderful team which is committed to our customers and solutions with a lot of passion and fun. rapidmail has modern offices in Freiburg and Berlin.

Required Experience :

IC

Key Skills

Data Analytics,Microsoft Access,SQL,Power BI,R,Data Visualization,Tableau,Data Management,Data Mining,SAS,Data Analysis Skills,Analytics

Employment Type : Full-Time

Experience : years

Vacancy : 1