Marketing Communications Specialist, RoSEA

Eppendorf; Deutschland; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading life sciences company in Germany is seeking a Marketing Communication Specialist to execute regional marketing strategies and manage campaigns. The ideal candidate holds a bachelor's degree in Marketing and has experience in digital marketing, social media management, and event planning. You will enhance distributor engagement and report on marketing performance. This position offers competitive salary, bonuses, and flexible working hours.

Leistungen

Competitive salary

Bonuses

Flexible working hours

Training and development opportunities

Qualifikationen

• Experience in marketing, social media management, and campaigns.
• Strong knowledge of digital marketing, including SEO and email marketing.
• Excellent English communication skills.

Aufgaben

• Execute regional marketing strategies and campaigns.
• Manage and grow presence on platforms like LinkedIn.
• Lead regional brand events from planning to execution.

Kenntnisse

Campaign execution

Digital channel management

Branding

Social media management

Lead qualification workflows

Analytical skills

Ausbildung

Bachelor’s degree in Marketing or related field

Tools

Marketing automation software

CRM software

Analytics tools

Microsoft Office

Jobbeschreibung

Your Challenges:

The Marketing Communication Specialist is a key member of the ROSEA Marketing team, reporting directly to the Head of Marketing, ROSEA. This role is responsible for executing regional marketing strategies, managing campaigns, ensuring brand consistency, and overseeing platforms that support our distributor network and direct Singapore business. The primary goal is to amplify our strategic message across digital channels, execute marketing campaigns and events, and empower our distributors and teams with accessible marketing assets to drive measurable ROI.

1. Campaign Execution and Digital Channel Management

• Collaborate with Product Marketing Managers (PMMs) to implement strategic campaign kits across the region.
• Work with PMMs and Training & Support Specialists to design new marketing assets or adapt global campaign materials for regional needs.
• Manage and grow our presence on platforms like LinkedIn and ResearchGate to support campaigns.
• Execute targeted digital advertising campaigns to increase messaging reach and generate leads.

2. Distributor Enablement & Platform Ownership

• Manage the Marketing Self-Service Portal, ensuring it is organized, up-to-date, and user-friendly for distributors.
• Create and distribute regional distributor newsletters to inform partners of new campaigns, training, and success stories.
• Review and approve all distributor co-marketing materials to maintain brand standards.

3. Brand Event Project Management

• Lead regional brand events, including the annual community days, from planning to post-event analysis.
• Manage event logistics, including budgeting, venue selection, promotion, and on-site execution.
• Coordinate with PMMs and Support Specialists to ensure high-quality event experiences.

4. Performance Tracking & Financial Accountability

• Track and report on regional marketing activities' performance.
• Develop mechanisms to monitor campaign effectiveness, leads, and ROI.
• Provide regular reports on assets, leads, and costs to inform strategy.
• Manage marketing budgets, ensuring activities stay within allocated funds.

Your Expertise

• Bachelor’s degree in Marketing, Mass Communication, Advertising, or related field; life sciences experience is a plus.
• Experience in marketing, social media management, campaigns, event planning, and branding.
• Ability to analyze marketing metrics for decision-making.
• Strong knowledge of digital marketing, including SEO, social media, and email marketing; AI skills are a plus.
• Proficiency with marketing automation, CRM, and analytics tools.
• Experience in lead qualification workflows.
• Excellent English communication skills.
• Proficient in Microsoft Office and CRM software.

Your Benefits at Eppendorf:

• Competitive salary, bonuses, and participation in company success.
• Training and development opportunities.
• Flexible working hours and home office options.
• Meaningful work to improve lives.