Integrated Planning Lead

Karo Healthcare; Düsseldorf; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A growing personal-care retail company in Düsseldorf is looking for an Integrated Planning Lead to shape media and brand strategies across the DACH and CEE regions. This position involves leading media planning, collaborating with brand managers, and ensuring effective data-driven strategies. Candidates should have 6-7 years of experience in media planning or integrated marketing, and fluency in German and English is essential. The role offers a flexible schedule and a hybrid work model with plenty of opportunities for personal growth.

Leistungen

Competitive salary

Flexible schedule

Growth opportunities

Positive work environment

Qualifikationen

• 6-7 years of experience in media planning or integrated marketing, ideally from FMCG, beauty, or healthcare.
• Proven planning background from a media agency preferred.
• Excellent communication skills in German and English.

Aufgaben

• Lead media planning and strategy for the DACH region.
• Collaborate closely with brand managers to develop effective media briefs.
• Manage media budgets responsibly to maximize ROI across channels.

Kenntnisse

Media planning

Strategic mindset

Cross-channel planning

Budget management

Collaboration skills

Communication in German and English

Jobbeschreibung

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We're currently looking for an Integrated Planning Lead for our office in Düsseldorf, Germany.

What's in it for you?

A unique opportunity to shape the media and brand strategy across the DACH and CEE regions - influencing how millions of consumers engage with trusted health and personal care brands.

A chance to own end-to-end media planning and work across multiple categories, channels, and markets in a high-growth, international environment.

A collaborative culture that values initiative, curiosity, and personal development, where you'll work alongside talented marketing, brand, and media professionals across Europe.

What you’ll be doing

• Lead media planning and strategy for the DACH region, with potential support for Southern Europe markets.
• Act as the go-to media expert within the DACH and CEE marketing teams - building integrated media plans that connect brand building, performance, and retail.
• Collaborate closely with brand managers to develop effective media briefs and end-to-end campaign plans.
• Partner with media agencies - sometimes briefing them, sometimes crafting plans directly in-house.
• Ensure consistent, data-driven media strategies across digital, TV, retail media, Amazon, and influencer ecosystems.
• Integrate media thinking into broader brand and marketing strategies, driving both short-term performance and long-term equity.
• Manage media budgets responsibly and strategically to maximize ROI across channels.
• Work closely within a matrix structure - collaborating with regional peers, search teams, and brand leads.

Requirements

• 6-7 years of experience in media planning, strategy, or integrated marketing, ideally from FMCG, beauty, or healthcare.
• Proven planning background from a media agency preferred.
• Strong strategic mindset with the ability to connect brand storytelling, media ecosystems, and consumer journeys.
• Solid understanding of cross-channel planning : digital, TV, retail media, eCommerce (including Amazon).
• Skilled at managing budgets and owning plans end-to-end.
• Confident collaborator across markets and functions - with excellent communication skills in German and English (additional Southern European languages are a plus).
• Hands-on attitude, curiosity, and the ability to thrive in a fast-moving, growth-oriented environment.

Benefits

• Opportunity to create, grow, and encourage.
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions.
• Flexible schedule, hybrid model with the primary work place in the office, and life-work balance.
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry.
• Very positive work environment in a dynamic, international, and motivated team.
• Start-up spirit while being a part of the large international organization with strong values.

Karo Healthcare has a Diverse & Inclusive environment. We are looking for qualified candidates irrespective of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability or age.