Head of Performance Marketing (m, f, d)

GUS Germany GmbH; Berlin; Vor Ort; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A progressive international education company is seeking a Head of Performance Marketing in Berlin, focusing on strategy and execution across multiple brands. This senior leadership role demands a strong background in performance marketing, team management, and data analysis. The ideal candidate should have a minimum of three years’ experience, excellent English skills, and experience managing substantial marketing budgets. This position offers an opportunity to shape the marketing landscape for education at an international level.

Leistungen

30 days of vacation

Health budget for employee well-being

Online language courses

Campus events from diverse fields

Qualifikationen

• Min. 3 years in performance or digital marketing.
• Experience with global marketing budgets over EUR 3m.
• Hands-on experience with various digital channels.

Aufgaben

• Lead performance marketing strategy and execution.
• Manage a team of Performance Marketing Managers.
• Own strategy and reporting of performance channels across brands.

Kenntnisse

Performance marketing

Data analysis

Team leadership

Stakeholder management

Fluent English

Affiliate marketing

Ausbildung

Degree in Marketing, Business or comparable field

Tools

Google Ads

Salesforce

PowerBI

Jobbeschreibung

Why us?

• Opportunity to work with a great team in a dynamic and international environment
• 30 days of vacation
• After successfully passing the probationary period, we offer subsidies for employees’ well-being through our health budget with preventive and aftercare services
• Various online language courses and opportunities to participate in online collaboration courses
• Numerous campus events from the fields of art, culture, business and science
• Opportunity to develop and implement new ideas and concept

Your profile

• Successful track record in a leading performance marketing or digital marketing role (min. 3 years)
• Completed degree in Marketing, Business or any other comparable topic
• Track record of paid spend optimisation across Global Markets and channels with budgets in excess of EUR 3m
• Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation
• Passion for all things Data & Reporting: Excellent data skills required
• You are excited about building and leading a team
• Experience with Affiliate Marketing for Lead Generation (experience with tools such as Awin is a plus)
• Confident with presenting and working in an international environment with various stakeholders
• Demonstrable hands-on experience with the following channels/tools: Google (all formats), Bing, Facebook / Instagram, LinkedIn, TikTok, Twitch, Spotify, Quora, Salesforce, PowerBi
• Ability to work strategical and operational, set goals and objectives while also executing hands-on
• Fluency English is essential; proficiency in German and/or Spanish is a plus

Your Responsibilities

We are looking for a new colleague to join our Marketing Team in Berlin (or Madrid) on a full-time/ part-time basis /40 hour a week starting as soon as possible.

The opportunity:

We are seeking a highly data-driven and results-oriented Head of Performance Marketing to lead GGG’s performance marketing strategy and execution across all institutions, in collaboration with various global and brand-related stakeholders.

This is a critical senior leadership role with high responsibility for marketing performance, budget efficiency, team leadership, and brand impact across multiple regions including Germany, Europe, the UAE, and other international markets.

At GGG, you will play a central role in shaping the future of international higher education across a portfolio of respected brands. You will lead a small team and collaborate closely with global stakeholders and external partners to drive measurable impact across the business.

You will work in close partnership with the Group Director of Marketing to deliver on annual and monthly lead volume targets, while closely monitoring sales velocity and efficiency across the funnel—from lead generation to enrolment.

Key Activities & Responsibilities:

Core:
Own strategy, implementation, tracking and reporting of performance channels across 5 brands

Strategy:
Support the Group Director Marketing & Brand Heads of Marketing’s strategic plans for growth through onboarding of new channels and/ or markets

Team:
Hire, train and lead a team of Performance Marketing Managers

Wider Business:
Support the Heads of Marketing and Performance Director with data, research and strategic advice (data based where applicable)

Stakeholder Management
Be the main POC for external stakeholders (Agencies, Shared Services)

Data
Ensure data reliability and synergy across brands and drive optimisation plans through analysis of large data sets

Reporting
Create and maintain an aligned reporting strategy across brands and advise on ROI

Budget Management
Advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation