Head of Lifecycle Strategy / CRM

FREENOW; Berlin; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

A leading mobility service provider seeks a innovative Head of Lifecycle Strategy to steer growth through customer engagement initiatives. The ideal candidate will leverage data analytics to develop effective strategies for ride-hailing services while mentoring a dynamic team. This role demands strong communication skills and a proven ability to handle complexity in a fast-paced environment.

Leistungen

Flexible working arrangements

Sabbatical & special leave policies

WeRoad partnership

Birthday, 24th + 31st December off

Mobility Credit

Health Insurance

Employee assistance program

Qualifikationen

• Proven experience in crafting successful lifecycle strategies in app-based platforms.
• Strong track record in managing high-performing teams with a culture of innovation.
• Ability to leverage analytics for decision-making and campaign measurement.

Aufgaben

• Develop a lifecycle strategy aligned with long-term growth objectives across multiple countries.
• Lead and mentor a team to execute high-impact lifecycle initiatives.
• Utilize analytics to measure campaign performance and inform internal stakeholders.

Kenntnisse

Analytical skills

Customer-centric strategies

Team management

Communication

Creativity

Ausbildung

Experience in lifecycle marketing or CRM

In-depth knowledge of marketing tools

Tools

Braze

Tableau

Mixpanel

Jobbeschreibung

FREENOW empowers smarter mobility decisions helping people to move freely and cities to thrive.

Be ready to work in a multinational, diverse, highly motivated and collaborative team who strives for excellence and like to have fun. Are you ready for your next ride?

We are seeking an innovative and strategic leader to join our marketing team as the Head of Lifecycle Strategy. Reporting directly to the Director of Marketing, you will be responsible for defining and executing a long-term lifecycle strategy that fuels growth across our ride-hailing services. By leveraging deep analytical insights, you will empower a talented team to develop high-ROI initiatives, streamline communication, and create seamless customer experiences. Your ability to coach, collaborate with senior stakeholders, and drive data-informed decision-making will be key to our success.

YOUR DAILY ADVENTURES WILL INCLUDE:

• Develop and execute a comprehensive lifecycle strategy across our 9-country portfolio, ensuring every initiative aligns with our long-term growth objectives.
• Lead, inspire, and mentor a team of senior CRM and technical specialists, fostering a collaborative environment that brings strategic plans to life.
• Partner closely with senior leads in marketing, operations, and product to design and implement efficient lifecycle automations that drive business performance.
• Create and manage quarterly roadmaps focused on high-impact, revenue-generating lifecycle initiatives. Monitor campaign performance to ensure engagement, deliverability, and strategic alignment, and adjust tactics as needed.
• Utilize robust analytics to conduct experiments, interpret performance metrics, and provide clear, actionable insights to internal stakeholders on lifecycle communications.
• Ensure transparency and understanding of lifecycle performance, offering regular updates and strategic recommendations to senior leadership.
• Leverage our MarTech stack - including tools like Braze, Tableau, Mixpanel, and others - to enhance campaign effectiveness and drive continuous improvement.

TO BE SUCCESSFUL IN THIS ROLE:

• Demonstrated experience in lifecycle marketing or CRM, ideally within app-based platforms or consumer-focused brands, with a solid track record of crafting and executing successful lifecycle strategies.
• Experience managing and growing high-performing teams, with a knack for fostering a culture of innovation and accountability.
• A strong analytical approach with a focus on customer-centric strategies and campaign performance metrics. You should be comfortable leveraging data to drive decisions and measure success.
• In-depth knowledge of customer engagement, automation, experimentation, and mass communication tools, along with the ability to navigate technical landscapes and manage projects effectively.
• Exceptional communication and interpersonal skills to work seamlessly with cross-functional teams and senior stakeholders, ensuring that strategic insights translate into actionable business outcomes.
• We believe in launching, learning, and evolving continuously. Your passion for data-driven innovation will be key to our collective success.
• We value the ability to wear multiple hats—from strategy development to hands-on execution—while thriving in a dynamic, ever-changing environment.
• A ‘get it done’ attitude is at our core. We’re problem solvers who overcome obstacles by finding creative and effective solutions.
• Ambiguity doesn’t deter us. We embrace challenges with curiosity and determination, always pushing to discover better answers.

BENEFITS & PERKS IN A NUTSHELL:

• Flexible working arrangements
• Sabbatical & special leave policies
• WeRoad partnership
• Birthday, 24th + 31st December off
• Mobility Credit
• Health Insurance
• Employee assistance program

Plus more local benefits depending on your work location!

DIVERSITY, EQUITY & INCLUSION:

FREENOW is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work .

SEE WHAT OUR AWESOME COLLEAGUES SAY ABOUT US:

Apply for this job

*

indicates a required field

First Name *

Last Name *

Email *

Phone *

Location (City)

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile

Please mention your salary expectation (gross / year) *

What is your earliest possible starting date? (work permit, notice period, etc.) *

What is your current location (country/city)? * Select...

Which countries & cities are you open to work from? * Select...

I confirm that I have read the Privacy Policy. * Select...

I hereby give my consent to add my application data to the talent pool in case of a rejection to get back to me for similar vacancies. * Select...

Do you currently hold a valid visa (or permit/citizenship etc.) for the country to which you are applying? * Select...

If yes, what type of visa do you currently hold? *

Until when is your current visa valid? *

FREENOW Demographic Questions

FREENOW is an equal opportunity employer and we consider qualified applicants regardless of ethnic origin and nationality, gender identity, physical and mental abilities, religion, sexual orientation, social background or age.

We only invite applicants to voluntarily and anonymously share their demographic background in order to identify areas of improvement in our hiring process. Your answers have no impact on the outcome of your application.

How would you describe your gender identity? (mark all that apply) * Select...

How would you describe your ethnic background? (mark all that apply) * Select...

How would you describe your sexual orientation? (mark all that apply) * Select...

Do you have a physical or mental ability or chronic condition that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? * Select...