Head of Growth Marketing & Conversion Optimization (m/f/d)

ADAC Camping GmbH; Berlin; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading camping company based in Berlin is seeking a customer-centric marketing leader with extensive experience in B2C performance marketing. You will drive strategy for the 'Marketing and Conversion' tribe, lead multiple agile squads, and manage customer acquisition initiatives across various channels. The ideal candidate has a proven track record in growth marketing and a strong data-driven mindset, fluent in both German and English.

Leistungen

Flexible working hours

30 vacation days

Health promotion initiatives

Modern office in Berlin

Employee discounts on travel

Qualifikationen

• 5+ years of experience in B2C performance marketing.
• Proven track record in growth marketing and customer acquisition.
• Experience in mentoring and cross-functional team leadership.

Aufgaben

• Define the strategy for the Tribe 'Marketing and Conversion'.
• Lead three squads with about 20 employees.
• Drive customer acquisition through various channels.

Kenntnisse

B2C performance marketing

Conversion rate optimization

Customer acquisition

Data analytics

Fluent in German and English

Tools

Analytics tools

Experimentation frameworks

Jobbeschreibung

Why we are looking for YOU

What you can expect

We are looking for a customer-centric marketing leader with a strong performance and data-driven mindset. You bring deep expertise in SEA, affiliate and CRM. With proven experience in Conversion rate optimization, you drive measurable impact through clear KPIs. As an agile leader and mentor, you empower autonomous squads, foster cross-functional collaboration, and effectively manage the different stakeholders. As part of the management team, you can shape and translate strategy into operational goals. A solid technical understanding enables you to bridge business goals with digital development.
Your responsibilities:

• You define the strategy of the Tribe “Marketing and Conversion” and the OKRs to fulfill ambitious growth targets
• As a tribe lead, you are an agile leader of three squads (Marketing, Web, App) with about 20 employees. You coach squad leads, foster autonomy and accountability. For the squad Marketing you are operationally acting as the squad lead.
• As the lead for the squad Marketing you are responsible to drive customer acquisition through our channels like SEA, affiliate, app and create retention with CDP, CRM, automation, and personalization.
• You align the experts in your squads on conversion optimization and cultivate a strong data analytics-driven mindset and a focus on Customer centricity

Wobei kannst du uns helfen?

What you should bring

• You bring 5+ years experience in B2C performance marketing (agency, travel- or e‑commerce company)
• You have a proven track record in growth marketing, customer acquisition and conversion optimization in digital products
• You have worked with tech- and product-teams before and are experienced in mentoring and cross-functional team leadership
• You are metric-driven and have a track record on customer-centric approaches
• You have a solid understanding of Marketing-, Web-, and App-Technologies and are skilled with analytics tools and experimentation frameworks
• You are an excellent communicator and problem solver and are fluent in German and English, Dutch would be an advantage
• You love camping

A Plus:

Was hilft dir, die Aufgaben gut bewältigen zu können?

What we offer

• Ownership of a mission-critical tribe
• Impactful cross-functional collaboration in a fast-moving environment
• A good mix of agile start-up and grown professional structures
• A steep learning curve with a lot of responsibility from day one, flat hierarchies, quick decisions, room for creative ideas and new impulses
• Regular feedback as well as internal and external training, e.g. at our PiNCAMP Academy
• Flexible working hours, home office, work abroad, hybrid working
• An appreciative work culture and atmosphere in an international team
• Best hardware of your choice, modern tools
• Modern office in the heart of Berlin with excellent public transport connections and a rooftop terrace for fresh air and sun-bathing
• Health promotion, e.g. through subsidies for Urban Sports Club or ergonomic workstations, free fruit, vegetables and muesli
• 30 vacation days
• A camper for your short trip or vacation
• Regular company parties and events
• Various employee discounts, e.g. Travel Industry Card

Email

Introducing the team

What´s our stack

Our hiring process

Was kannst du von uns erwarten?