Guitar+ Product Specialist (m/w/d)

DAddario; Hannover; Vor Ort; EUR 40.000 - 42.000; Vollzeit

Zusammenfassung

A leading musical instrument accessories company is seeking a Guitar+ Product Specialist in Frankfurt am Main, Germany. This role involves delivering training sessions, representing the brand at events, and conducting market research. The ideal candidate should have a genuine passion for guitars, strong communication skills, and proficiency in Microsoft Office. The compensation ranges from €40,000 to €42,000, with bonuses tied to performance metrics. This position requires frequent travel (around 50% of the time).

Leistungen

Permanent contract

Bonus based on personal goals

Opportunity for frequent brand representation

Qualifikationen

• Genuine passion for the guitar community and products.
• Excellent communication skills to engage diverse audiences.
• Organized, reliable, and detail-oriented with a proactive mindset.

Aufgaben

• Deliver in-store and online product training sessions.
• Represent the brand at trade shows and community events.
• Evaluate merchandising and improve displays for key dealers.
• Conduct market and competitor research to support planning.

Kenntnisse

Guitar proficiency

Communication skills

Organizational skills

Market research

Tools

Microsoft Office

Jobbeschreibung

Über uns

D’Addario & Company is the largest manufacturer and distributor of musical instrument accessories in the world. As a US based manufacturing company, we pride ourselves on high automation machinery and innovative technology, as well as our commitment to environmentally sustainable practices. D'Addario Europe Limited, established in 2017, manages the European sales and marketing for prestigious brands such as D’Addario Fretted, D’Addario Orchestral, D’Addario Woodwinds, Promark Drumsticks, Evans Drumheads, and Puresound Snare Wires. The D’Addario Europe Limited marketing team based in Frankfurt am Main, Germany, being responsible for Western, Central & Eastern Europe, is seeking a driven, curious, and passionate guitar player to serve as a Guitar+ Product Specialist (m / w / d) for the brand. The Guitar+ Product Specialist helps strengthen the visibility and reputation of D’Addario among both retailers and consumers. Working closely with the sales team, this role contributes directly to the growth of our Guitar+ category. You will run training sessions, meet and support retailers, players and artists, gather market insights, and represent the brand at various events across the region. You will report directly to the European Product Specialist Manager to ensure alignment with our strategic goals.

Tasks

• Deliver in-store and online product training, demos and sampling sessions to support the sales team and our retail partners.
• Represent our brands at trade shows, conferences, community events and other gatherings.
• Evaluate in-store merchandising, identify gaps, improve displays and support key dealers in promoting our products.
• Identify new artists, educators, influencers and institutions with strong potential for collaborations and partnerships.
• Monitor brand performance and work with sales and marketing to identify opportunities for growth.
• Support OEM activities by identifying targets and maintaining relationships, product usage details, quantities and contacts.
• Conduct market and competitor research such as pricing studies, share analysis or gap assessments to support strategic planning.

Requirements

• A genuine passion for the guitar world, its products, the community and making music.
• Strong playing ability and confidence in demonstrating instruments and accessories.
• Excellent communication skills with the ability to engage audiences of any size.
• Organised, reliable and detail‑oriented, with a structured and methodical approach.
• Practical mindset with a proactive, results‑driven attitude.
• Ability to evaluate the impact and ROI of outreach and marketing activities.
• Comfortable travelling frequently (around 50% of the time).
• Solid knowledge of Microsoft Office (Excel, Word, PowerPoint) and business reporting tools.
• Team‑oriented, able to juggle several projects and deadlines while keeping a clear overview.

Benefits

• Contract Type: Permanent contract, 40 hours a week.
• Job Location: Frankfurt am Main, Germany.
• Compensation: €40,000 - €42,000 + bonus based on personal goals, sales targets.
• Experience: Minimum 2–3 years (preferred).
• License / Certification: Driving Licence required.
• Languages: Native or fluent in German, very good level of English (B2). A third language would be appreciated in the operating region Western, Central & Eastern Europe.