Growth Marketing Lead (B2B)

GetYourGuide; Berlin; Vor Ort; EUR 65.000 - 85.000; Vollzeit

Zusammenfassung

A travel experience platform based in Berlin is seeking an experienced B2B Growth Marketing Lead. This role focuses on optimizing paid media strategy and driving growth across channels. The ideal candidate will have at least 7 years in growth marketing, alongside strong analytical and agency management skills. This position offers flexible working arrangements and an emphasis on personal growth and development.

Leistungen

Annual personal growth budget

Virtual stock options

Work from anywhere for 40 days per year

Flexible working arrangements

Monthly transportation and fitness budget

Health and wellness benefits

Qualifikationen

• 7 years of experience in B2B growth marketing or a similar role.
• Hands-on operator comfortable executing campaigns.
• Experience in developing and scaling new B2B channels.

Aufgaben

• Own and optimize paid media strategy across core performance channels.
• Oversee and optimize the marketing technology stack.
• Design, launch and analyze experiments for scalable growth.

Kenntnisse

B2B growth marketing

Paid media growth loops

Analytical skills

Agency management

CRM experience

Tools

Salesforce

HubSpot

Braze

Jobbeschreibung

Change the way the world travels

Be part of the GetYourGuide journey and connect people with unforgettable travel experiences worldwide. Since 2009 millions of travelers have booked unique activities with us in over 12,000 cities. Our headquarters in Berlin is supported by local offices across the globe from New York to Bangkok.

Ready to join a diverse community of over 850 fellow explorers dedicated to revolutionizing the travel experience industry. Check out to learn more.

Team mission

We are seeking an experienced hands‑on B2B Growth Marketing Lead to drive scalable sustainable growth across our supplier vertical. This is a tactical and operational role for someone who thrives on rolling up their sleeves, running experiments and owning results across the entire funnel.

You will be responsible for managing and optimizing paid media strategy, aligning our marketing tool stack for accuracy and tracking, and developing a rigorous methodology for testing and scaling new initiatives. You’ll work closely with agencies, cross‑functional teams and other departments to ensure alignment while owning the overall growth targets across channels.

Your mission

• Own and optimize paid media strategy: Manage agencies and internal teams across core performance channels (Google Search, GDA, Meta, LinkedIn, etc.) ensuring full‑funnel growth from awareness to conversion.
• Tool stack alignment: Oversee and optimize the marketing technology stack for accurate tracking, attribution and reporting.
• Experimentation and methodology: Design, launch and analyze experiments to identify scalable growth opportunities. Establish a repeatable, data‑driven approach to testing.
• Full‑funnel growth: Develop and execute strategies across the entire customer journey from acquisition to retention, including ABM, retargeting and personalization.
• Cross‑functional consulting: Advise and collaborate with Product, Sales and Brand teams to ensure a cohesive growth strategy and share best practices.

Who you are

• 7 years of experience in B2B growth marketing or a similar role.
• Deep expertise in paid media growth loops and full‑funnel strategy.
• Hands‑on operator: Comfortable executing campaigns, running experiments and managing agency relationships.
• Strong analytical skills: Able to align and optimize tool stacks, tracking and reporting.
• Experience developing and scaling new B2B channels.
• Proven ability to consult and influence cross‑functional stakeholders.
• Previous experience with CRMs like Salesforce, HubSpot, Braze.
• Self‑sufficient, adaptable and results‑oriented.
• Preferably: marketplace or SaaS experience.

How well make your career journey extraordinary

• Annual personal growth budget and mentorship programs for continuous learning and development.
• Virtual stock options make you an integral part of the company’s success.
• Company Pension Scheme with Aviva.
• Work from anywhere in the world for 40 days per year.
• Flexible working arrangements to support work‑life balance.
• Opportunities to collaborate and socialize with team members through quarterly team events and yearly company‑wide events.
• Monthly transportation and fitness budget.
• Support your loved ones with generous maternity and paternity leave policies.
• Discounts for you, your friends and family on GetYourGuide activities.
• Language reimbursement program.
• Health and wellness benefits.

How to apply

Submit your CV / resume in English using the form below. For tips and insights into our hiring process and culture, check out how we hire and life at GetYourGuide. If you have any further questions, please don’t hesitate to get in touch at .

Were an equal opportunities employer

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender, identity, ethnicity, sexual orientation, disability status or religion. Please refrain from including your picture and age with your application.

#LI-Hybrid

Key Skills

• Administrative Skills
• Facilities Management
• Biotechnology
• Creative Production
• Design and Estimation
• Architecture

Employment Type: Full Time

Experience: years

Vacancy: 1