Founding Head of Marketing / Growth

B2C Fintech; Berlin; Hybrid; EUR 68.000 - 80.000; Vollzeit

Zusammenfassung

A Berlin-based fintech startup is looking for its first dedicated Growth leader to drive customer acquisition. This role will oversee a comprehensive strategy, run high-velocity experiments, and work closely with Product & Engineering. The ideal candidate has experience building B2C engines and a strong analytical background. The position offers a gross annual salary of €80,000, meaningful equity participation, and the flexibility to work remotely as needed.

Leistungen

Employee options programme

Flexible remote work

High autonomy

Qualifikationen

• Experience building B2C customer acquisition engines from early stage to scale.
• Deep hands-on experience across channels like paid social, SEO, content, and referrals.
• Strong analytical skills with fluency in Excel and analytics frameworks.

Aufgaben

• Own the end-to-end customer acquisition strategy.
• Define, test, and scale the customer acquisition strategy.
• Collaborate with Product & Engineering to improve products based on insights.

Kenntnisse

Customer acquisition strategy

Channel mix optimization

Analytical skills

Growth mindset

Tools

Excel

Analytics stacks

Jobbeschreibung

Overview

We are a Berlin-based B2C fintech operating in stealth, founded by two repeat founders (YC alum, exit) with prior 10+ year careers in investment banking and strategy consulting. We recently raised a €3m pre-seed round and are now assembling a small, exceptionally strong core team.

Our culture is built on ownership and clarity. We align with you on vision, then set KPIs and required resources together—and then trust your drive and expertise.

Responsibilities

• As our first dedicated Growth leader, you will own the end-to-end customer acquisition strategy—from positioning and brand to channel mix, execution, and measurement. You’ll run high-velocity experiments across content, social, SEO, paid, referral, and offline; build the growth engine from 0→1→scale; and be a key partner in product iteration and roadmap decisions.
• Define, test, and scale our customer acquisition strategy across the full funnel.
• Own budget allocation and performance across paid, organic, partnership, referral, and offline channels.
• Establish a rigorous experimentation cadence (hypotheses, design, instrumentation, measurement, learnings).
• Shape our brand narrative and positioning alongside the founders.
• Instrument and report on KPIs.
• Collaborate tightly with Product & Engineering to turn insights into product improvements and growth loops.
• Build and lead a lean, high-performing growth team (in-house and / or with specialist partners) as we scale.

Requirements

• You have previously built a material B2C customer acquisition engine (from early stage to meaningful scale).
• Deep hands-on experience across multiple channels (e.g., paid social / search, SEO, content, referrals, influencers, partnerships, offline).
• Strong analytical and tooling fluency (at minimum : Excel / Sheets, attribution / analytics stacks, experimentation frameworks).
• A product mindset —you know growth rarely lives only in marketing.
• Bias to action, comfort with ambiguity, and a founder-like ownership mentality.
• (Nice to have) Fintech or other regulated industry experience.

Benefits

• €80,000 gross annual fixed salary
• Meaningful participation in our employee options programme
• On-site in Berlin-Mitte, with flexible remote work as you see fit
• High autonomy, low politics, fast decision-making

Hiring process

• Intro call (30 min) – mutual fit & high-level role context
• Deep dive with founders – your past growth playbooks & how you think
• Practical case – a short, real-world growth problem
• Team conversations & offer