Field Marketing Generalist (f / m / d)

abakus Personal GmbH & Co. KG, München; München; Vor Ort; EUR 45.000 - 60.000; Vollzeit

Zusammenfassung

Ein internationales IT-Unternehmen in München sucht einen erfahrenen Field Marketing Generalist (f/m/d). In dieser Rolle sind Sie verantwortlich für die Durchführung integrierter Kampagnen und das Generieren von Nachfrage für das Produktportfolio. Sie sollten relevante Erfahrung im Marketing, das Organisieren von Veranstaltungen und Kenntnisse in Marketing-Automatisierungstools mitbringen. Fließende Englisch- und Deutschkenntnisse sind erforderlich. Das Unternehmen bietet ein gutes Arbeitsklima und faire Bezahlung.

Leistungen

Faire Bezahlung

Urlaubs- und Weihnachtsgeld

Kostenlose Getränke und Obst

Flexible Arbeitszeiten

Qualifikationen

• Relevante Berufserfahrung in einem IT-Softwareunternehmen.
• Praktische Erfahrung in der Planung von Multi-Channel-Kampagnen.
• Selbstmotiviert und fähig, unabhängig in einem virtuellen Team zu arbeiten.

Aufgaben

• Planung und Durchführung integrierter Demand-Generation-Kampagnen.
• Verwaltung bezahlter digitaler Initiativen, einschließlich Display-Werbung.
• Optimierung von Kampagnenleistungen für Pipeline- und Umsatzziele.

Kenntnisse

Erfahrung im Field Marketing

Veranstaltungen organisieren

Marketing-Automatisierungstools (z.B. Marketo)

KI- und Analysetools (z.B. Power BI, Tableau)

Fließend Englisch und Deutsch

Tools

Salesforce

Google Analytics

Jobbeschreibung

Many good reasons for abakus

Fair payment

Holiday pay & Christmas bonus

Premium payment for special services

Free parking

Good working atmosphere

Staff events

Free fruit and drinks

Social responsibility

Flexible working hours

That awaits you in your new job

We are looking for an experienced Field Marketing Generalist (f / m / d) for the EMEA Central Field Marketing Team at an international IT company based in Munich, with a focus on Germany and Austria. In the position of Field Marketing Generalist (f / m / d), you will be responsible for integrated campaign management and demand generation for our Next Generation Platform portfolio, with a focus on Tableau (data analysis) and Data 360 (data platform and data management).

• Plan and execute integrated demand generation campaigns across digital, organic, and event channels
• Manage paid digital initiatives, including display advertising, content syndication, and social media
• Drive organic marketing efforts via website optimization, SEO, blogs, email marketing, and YouTube
• Organize small customer events and define channel mix and content strategy to support a full-funnel Cloud marketing approach
• Monitor and optimize campaign performance for pipeline, lead generation, and revenue targets, collaborating closely with cross-functional teams

Your skills

• Relevant professional experience as a Field Marketing Generalist (f / m / d), ideally in an IT software company, with the management of integrated multi-channel campaigns
• Practical experience in organizing small customer events and applying digital marketing strategies on various platforms
• Proficiency in marketing automation tools (e.g., Marketo, Salesforce Marketing Cloud) and familiarity with Salesforce and Google Analytics
• Knowledge of AI and analytics tools (e.g., Power BI, Tableau) is an advantage; self-motivated and able to work independently in a virtual team
• Business-level proficiency in English and German, with strong collaboration and communication skills in cross-functional teams

Your application

Have we caught your interest? Then we should definitely get to know each other! The fastest way to us is via the "Apply now apply button" or via the e‑mail address given above. We look forward to receiving your resume in Word or PDF format.

Do you have any questions in advance? Then give us a call - we will be happy to advise and support you in all phases of the job search.

We look forward to receiving your online application as Field Marketing Generalist (f / m / w) !

Your contact person

abakus Personal GmbH & Co. KG

Thalkirchner Str. 1

80337 München

Tel. [phone]