Director ATL Media & Connections Planning

Alumni Network; Berlin; Vor Ort; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

A leading international food delivery service based in Berlin is seeking an International Director of ATL Media & Connections Planning. This role involves overseeing media strategy across various channels and managing a significant marketing budget. The ideal candidate will have 10 years of experience in brand marketing, strong analytical skills, and excellent communication abilities to work with senior stakeholders.

Qualifikationen

• 10 years of experience managing marketing campaigns with multi-million Euro budgets.
• Strong analytical skills to use data for optimization.
• Experience in connections planning and communications strategy.

Aufgaben

• Oversee media strategy and planning for all brands.
• Optimize a large marketing budget against defined ROI.
• Collaborate with teams to optimize integrated marketing mix.

Kenntnisse

Cross-channel media strategy

Analytical skills

Excellent communication

Collaboration

Innovative thinking

Ausbildung

Bachelor's degree in relevant field

Jobbeschreibung

Overview

We are looking for a world-class strategic and results-focused individual who brings a track record of success in transforming the way brands connect with customers across media. As the Intl. Director ATL Media & Connections Planning you will oversee the media strategy and planning for all HelloFresh Group brands with a channel-agnostic view on effective brand building. You will manage a substantial budget for 16 markets across traditional ATL channels and online reach channels (digital & linear TV Video OOH Print Radio Podcasts) and be responsible for ensuring that our brands reach people in the most effective and impactful ways and leave lasting and meaningful brand impressions.

Reporting to our Vice President of Brand Strategy and Marketing you will spearhead both strategy and execution to optimize a large marketing budget against defined ROI / ROAS and brand goals. You will also play a pivotal role in communications planning shaping how our brand narratives are brought to life cohesively across paid earned and owned channels and in connections planning ensuring we meet consumers where they are with the right message at the right time on the right platform. You will partner closely with the in-house online marketing and cross-functional teams to optimize our integrated marketing mix. Along with a team of 3 Senior Managers and our Media Agency partner you will build the centre of excellence for local market teams in integrated comms planning and ATL media buying.

You are

• A cross-channel media strategist with a strong understanding of how media messaging and moments intersect to drive brand and business outcomes
• Innovative & solutions-oriented developing new ways of approaching complex problems and proactively seeking input from peers and leaders in problem solving
• Able to cultivate high-performing teams leading with vision and exhibiting a willingness to immerse yourself in intricate details without hesitation
• Able to collaborate across multiple teams working in a fast-paced and matrix organization
• An excellent communicator able to interact with Marketing Leadership and C-suite to explain the strategy and commercial impact of your budget
• Proactive and find enjoyment in generating fresh ideas while also possessing the capability to articulate the rationale behind them
• Intellectually curious and data centric looking for ways to continually refine your own understanding and unearth new insight

You have

• A Bachelor s degree with a strong academic record and / or proven relevant experience in a brand marketing or media planning role
• 10 years of experience directly managing marketing campaigns at an annual multi-million Euro media budget
• Strong analytical skills with the ability to use data to optimize performance frequently
• Deep experience in connections planning and communications strategy with a track record of building channel-agnostic brand campaigns that drive measurable impact
• A strong understanding of advertising targeting and marketing technology in the ATL space including cross-channel orchestration
• A deep understanding of testing frameworks to optimise media mixes (e.g. geo lift incrementality tests brand lift studies)
• Experience with marketing measurement and analytical models such as MMM
• The ability to write concise clear and data-driven strategies in a narrative format
• Strong written and verbal communication skills in English language with the ability to influence senior stakeholders and cross-functional teams

Equal Opportunity & Accommodations

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process please reach out to us at :

Europe :

APAC :

United States :

Canada :

Required Experience

Director

Key Skills

Bidding,Customer Service,B2C,Account Management,Bus Driving,Fire And Safety Engineering

Employment Type

• Full Time

Experience

• years

Vacancy

• 1