Digital Marketing Specialist

STADA Arzneimittel AG; Dresden; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A multinational pharmaceutical company in Dresden is seeking a Digital Marketing Specialist to support digital transformation and drive brand growth across various channels. The ideal candidate will have hands-on experience with paid media and a strong analytical mindset. This role offers the chance to contribute to the digital growth of established consumer brands in a dynamic environment.

Leistungen

Dynamic international work environment

Room for professional development

Access to shared expertise and innovative tools

Qualifikationen

• 2–4 years of experience in a similar digital marketing role, ideally in FMCG or healthcare industries.
• Fluent in English (written and spoken).
• Strong analytical and problem-solving abilities.

Aufgaben

• Support the development and execution of tailored digital strategies.
• Contribute to the optimization of digital campaigns.
• Monitor and report on digital performance using available tools.

Kenntnisse

Experience with Paid Media platforms (Google Ads, YouTube, Meta)

Familiarity with Google Analytics

Working knowledge of SEO principles

Understanding of eCommerce platforms

Ausbildung

Master’s degree in Marketing, Communication, Business, or related fields

Tools

Google Ads

YouTube

Meta

Jobbeschreibung

Overview

Since 1998 EG Stada Group operates in Italy with the aim of "Caring for People’s health as a trusted partner". We are part of the STADA Group, a multinational pharmaceutical company founded in Dresden in 1895 by an Association of Pharmacists that operates on consumer healthcare, generics, biosimilar and specialty products with commitment and dedication.

Digital Marketing Specialist

Digital Marketing Specialist

We are looking for a results-driven and proactive Digital Marketing Specialist to support our digital transformation journey and help drive brand growth across multiple touchpoints. This role will play a key part in optimizing digital strategy, enhancing online brand presence, and improving the performance of paid media, owned assets, and eCommerce channels. The ideal candidate has hands-on experience with paid media (especially Search, Social and Video), strong analytical skills and a collaborative mindset with a keen eye for UX and content excellence.

Responsibilities

• Support the development and execution of tailored digital strategies by product category and brand, aligned with business goals and regulatory frameworks.
• Actively contribute to the optimization of digital campaigns, with a focus on innovation and creative assets.

Data & Performance Analytics

• Contribute to leveraging data capabilities across all brand websites.
• Monitor and report on digital performance using available tools (e.g. GA4, GSC, Semrush) to guide optimization decisions.

UX & SEO Optimization

• Assist in enhancing brand websites with a mobile-first, performance-oriented mindset.
• Continuously support UX/SEO enhancements and take part in onboarding a web agency.
• Collaborate with Sales and external partners to optimize product presence on main e-tailers (e.g Amazon).
• Actively contribute to the growth of online sales by maximizing eCommerce visibility and optimizing retail media investments.

Requirements

Technical Skills

• Hands-on experience with Paid Media platforms (Google Ads, YouTube, Meta).
• Strong familiarity with Google Analytics.
• Working knowledge of SEO principles, UX best practices, and CMS platforms.
• Understanding of eCommerce platforms and marketing practices.

Education & Experience

• Master’s degree in Marketing, Communication, Business, or related fields.
• 2–4 years of experience in a similar digital marketing role, ideally in FMCG or healthcare industries.
• Fluent in English (written and spoken).

Soft Skills

• Strong analytical and problem-solving abilities.
• Team-oriented, with excellent collaboration and communication skills and a positive attitude.
• Well organized in managing multiple priorities.

What We Offer

• The opportunity to contribute to the digital growth of well-established consumer brands.
• A dynamic, international work environment, with ongoing interaction with our HQ and global teams, providing access to shared expertise and innovative tools.
• Room for professional development and strategic involvement.

Are you looking for new challenges where you can make a difference for people's health? We are looking for candidates with expert knowledge and an entrepreneurial spirit that enjoy working collaboratively in a global team.

We would be pleased get to know you. Please use our online portal to submit your application: jobs.stada.com