CRM Manager (fmd)

Aeyde; Berlin; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

An innovative fashion brand based in Berlin is seeking a skilled CRM and Email Marketing Manager to develop strategies that enhance customer loyalty and retention. The ideal candidate will have 4+ years of experience in B2C e-commerce, strong analytical skills, and expertise with Klaviyo. You will oversee newsletter operations and segmentation strategies while offering a unique opportunity to shape the brand's future in a creative and empowering work environment.

Leistungen

Flexible hybrid working model

30 days of holidays

Urban Sports Club membership

Relocation assistance including visa support

Gift voucher for Aeyde footwear

Qualifikationen

• 4 years of experience in Email Marketing and CRM.
• Strong expertise in B2C e-commerce, ideally in fashion or luxury.
• Deep knowledge of email marketing platforms, ideally Klaviyo.

Aufgaben

• Develop and implement CRM strategy for customer loyalty.
• Manage end-to-end newsletter operations in Klaviyo.
• Optimize customer segmentation strategies for tailored experiences.

Kenntnisse

Email Marketing

CRM Strategy

B2C e-commerce

Analytical skills

Communication skills

Stakeholder management

Customer segmentation

Automation

Tools

Klaviyo

Excel

Google Sheets

GA4

Looker

Jobbeschreibung

What you will do :

• Develop and implement a comprehensive CRM strategy to increase customer loyalty, retention and lifetime value.
• Own and grow the Email Marketing channel setting clear objectives and evolving platform requirements.
• Manage end‑to‑end newsletter operations in Klaviyo including creation, testing, scheduling and performance tracking.
• Collaborate with the Creative team to brief content needs and ensure email campaigns align with brand and platform best practices.
• Drive growth initiatives such as automated flows, personalization, dynamic content and targeted campaigns.
• Build and optimize customer segmentation strategies to deliver tailored experiences for different audiences.
• Conceptualize and launch messenger marketing channels (e.g. SMS, WhatsApp) to expand customer engagement touchpoints.
• Design and execute referral and word‑of‑mouth marketing programs to drive organic growth.
• Partner with the Customer Service team to streamline one‑to‑one communications and create VIP treatment programs for top‑tier customers.
• Evaluate and implement incentive strategies for customer acquisition and retention while protecting brand positioning.
• Monitor, analyze and report on CRM and email performance identifying actionable insights and improvement opportunities.
• Stay ahead of industry trends, platform updates and new technologies to continually evolve Aeyde CRM strategy.

What you will bring :

• 4 years of experience in Email Marketing and CRM.
• Strong expertise in B2C e‑commerce ideally in fashion or luxury sectors.
• Hands‑on experience with messenger marketing (SMS, WhatsApp or similar).
• Deep knowledge of email marketing platforms ideally Klaviyo.
• Proven track record of driving retention and CLV growth through CRM and email initiatives.
• Strong customer‑centric mindset with a passion for delivering personalized high‑quality experiences.
• Understanding of RFM or similar segmentation frameworks.
• Excellent communication and stakeholder management skills to collaborate cross‑functionally.
• Analytical mindset with proficiency in Excel / Google Sheets, GA4, Looker or similar tools.
• Excellent written and spoken English communication skills.
• Bonus: Experience developing and managing VIP or loyalty programs.
• Bonus: Experience leveraging AI‑driven personalization for CRM and email campaigns.

What we offer :

• A bright and spacious design office in the heart of Berlin embodying our brand values and focusing on employee well‑being.
• A unique chance to shape our company’s future and build a global brand all within a motivating international work environment with employees of 14 nationalities.
• A high level of responsibility, creative freedom and the opportunity to bring your originality ideas and independence to life.
• Once‑per‑season gift voucher to be used on Aeyde footwear and accessories.
• Subsidised Urban Sports Club membership, Berlin Public Transport pass or German lessons for international employees.
• 30 days of holidays.
• Flexible hybrid working model subject to team specifications.
• Regular team events include our Christmas and Summer Party as well as extraordinary monthly team lunches.
• Relocation assistance available including visa support.

About us

Aeyde is a Berlin‑based footwear and accessories house founded in 2015. Our mission is to challenge preconceived notions of luxury and the fashion industry by focusing on transparent pricing, sustainable sourcing, slow consumption and minimal design. We started as a digital‑first D2C brand and continue to apply this mindset today. As we strive to be at the forefront of fashion innovation, we are looking for people that can help us shape the future. Working at Aeyde you will become an integral part of an international fashion start‑up with many opportunities for personal development and the chance to shape a fast‑growing brand on an international level.

Required Experience : Manager

Employment Type : Full‑Time

Experience : years

Vacancy : 1