CRM Manager DACH (all genders)

SUNDAY NATURAL; Berlin; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A dynamic nutrition company is seeking a CRM Manager for the DACH region to drive customer retention and loyalty initiatives. This role requires over 4 years of experience in CRM and a strong understanding of the DACH market. The ideal candidate will implement data-driven strategies to enhance customer lifetime value and conduct comprehensive analysis of KPIs for continuous improvement. Excellent communication skills in German and English are essential. The position offers a hybrid work environment and various employee benefits.

Leistungen

Discount on products

28 days paid time off

Urban Sports Club membership

Bike rental subsidies

Discounts on various brands

Inviting office spaces

Office celebrations

Qualifikationen

• 4+ years of experience in CRM, Retention Marketing, or Customer Lifecycle Management.
• Understanding of consumer psychology in the DACH market.
• Comfortable working with data to optimize work.

Aufgaben

• Drive the CRM strategy for the DACH region.
• Implement smart segmentation for personalized messaging.
• Analyze performance KPIs for actionable insights.

Kenntnisse

CRM strategy

Data-driven marketing

Customer retention

Fluent in German

Fluent in English

Copywriting skills

E-commerce knowledge

Tools

Bloomreach

Klaviyo

Emarsys

Braze

Jobbeschreibung

Your role

As ourCRM Manager DACH, you will be the driving force behind our customer retention and loyalty initiatives. You are responsible for maximizing Retention and Customer Lifetime Value (CLV) and driving scalable revenue growth through smart, data-driven retention strategies. You will act as the vital link between our global strategy and local execution, ensuring our DACH customers receive a world‑class, personalized experience that feels local and relevant.

• Drive the CRM strategy for the DACH region to maximize customer retention, loyalty, and long‑term Customer Lifetime Value (CLV)
• Implement smart segmentation, using data‑driven models to ensure personalized messaging reaches the right audience at the optimal time
• Orchestrate multi‑channel journeys within Bloomreach, ensuring technical excellence and high deliverability
• Manage the full customer lifecycle by building automated journeys from first purchase through to sophisticated win‑back strategies
• Accelerate revenue growth by identifying DACH‑specific opportunities
• Lead A/B testing roadmaps, focused on messaging, incentives, and "Next Best Action" timing to constantly improve conversion rates
• Analyze performance KPIs by monitoring cohort curves, churn velocity, and retention dashboards to translate data into actionable business wins

Your profile

• 4+ years of experience in CRM, Retention Marketing, or Customer Lifecycle Management, preferably within E‑commerce or D2C
• Understanding of the DACH market, including consumer psychology, purchasing habits, and the specific drivers of loyalty in the region
• Comfortable working with data and ability to use these insights to optimize your daily work
• Excellent copywriting skills and are fluent in German and English, both written and spoken
• Previous experience with Bloomreach or a similar enterprise‑level CRM tool, such as Braze, Emarsys, Klaviyo is a significant advantage
• You have a hands‑on "get it done" mentality, are highly organized, and enjoy taking full ownership of your projects
• Experience in the supplement, nutrition, or health & wellness industry is a strong plus

What we offer

• An appealing discount on all of our products - from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership, Swapfiets bike rental and a subsidy for the Deutschland ticket
• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Apply with yourCV and cover letter via our application portal.

To show us that you've read the entire job ad, please include the phrase 'YES, I AM SUNDAY'S NEW TEAM MEMBER' in the first sentence of your cover letter.

Contact
Sarah Schubert