Consultant, Digital Marketing, Advisors & Consulting Services (Fluent in German)

Mastercard; Frankfurt; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A global financial services company is seeking a Consultant in Digital Marketing to manage and deliver exceptional digital marketing projects in Germany. This role will focus on large client accounts, utilizing advanced data analytics to drive effective marketing strategies aimed at customer acquisition and retention. The ideal candidate should possess over 5 years of experience in digital marketing management, strong communication skills, and be fluent in both German and English. This position offers the opportunity to influence marketing initiatives on a large scale.

Qualifikationen

• 5+ years of experience in digital marketing project management.
• Integrated marketing knowledge with focus on Marketing Automation and Analytics.
• Business fluency in German and English.

Aufgaben

• Deliver exceptional digital marketing projects driven by data analytics.
• Manage large client accounts and marketing budgets.
• Implement solutions for customer acquisition, retention, and loyalty.

Kenntnisse

Digital marketing project management

Client account management

Data analytics

Marketing automation

SEO

Communication skills

Presentation skills

Jobbeschreibung

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build asustainableeconomy where everyone can prosper. We support a wide range of digital payments choices, making transactionssecure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Consultant, Digital Marketing, Advisors & Consulting Services (Fluent in German) Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard’s rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.

The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management.

Within the Mastercard Advisors & Consulting Services organization, Marketing Services, places Mastercard in the heart of our customer’s b2b and b2b2c marketing strategies. Our vision is to become the partner of choice for Issuers and Merchants leveraging our solutions to drive our Client’s most profitable customer engagements and Mastercard preference.

This role is responsible for delivering Marketing Services projects in Germany. The role includes:

• Deliver exceptional digital marketing projects with the driven by data analytics to ensure measurable business impact of campaigns;
• Support successful sales of digital marketing projects through Mastercard’s sales teams.

Candidates for this role will likely have answered ‘yes’ to the following questions:

• Do you have a track record of successfully managing digital marketing projects?
• Do you have a track record in managing large client accounts and respective marketing budgets?
• Are you comfortable with rigorous and advanced analytics?
• Are you up-to-date with latest digital marketing trends?

Role

Key accountabilities include, but are not limited to:

• Create and execute Marketing Services projects delivery with a focus on financial performance and impact;
• Implement marketing solutions including data driven digital campaigns, marketing automation, card lifecycle management initiatives designed to address a wide range of business needs and customer challenges as acquisition, launch, activation, usage, cross and up selling, retention and loyalty;
• Achieve operational projects execution within agreed project milestones and budget;
• Work with external marketing related partners with effective platforms, capabilities, expertise and innovative solutions that best support the growth of our business;
• Manage creative development, media planning and execution guarantying high standards of quality and coherence versus client needs;
• Apply best practices across countries;
• Influence colleagues and clients on the added value of Marketing Services projects to support the sales of digital marketing projects.

Specific Requirements

• Years of experience : 5+;
• Integrated marketing knowledge with key focus in Marketing Automation / MarTech, Marketing Analytics/Marketing Attribution, SEO & AI Optimization or Conversion Rate Optimization/ Customer Journey Optimization would be a plus;
• Proven track record in the management of large client accounts;
• Ability to lead, assess and drive digital marketing solutions with clients;
• Ability to strive in a matrix organization and structure;
• Excellent communication and presentation skills;
• Proven track record to drive digital agenda, ideate and manage digital initiatives that are scalable and multi-faceted;
• Demonstrated track record of planning, managing and rolling out highly; complex and competitive integrated and digital marketing initiatives;
• Ability to manage multiple internal and external stakeholders;
• Ideally proven track record in the financial services or payment industry;
• Languages: Business Fluency in German and English are required.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.