Commercial Insights & Analytics Business Partner Personal Health DACH (m/w/d)

Philips; Hamburg; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A health technology company is seeking a Commercial Insights & Analytics Business Partner for the DACH region. This role involves driving category performance through data-driven insights, collaborating with various stakeholders, and managing research initiatives. Ideal candidates will have extensive experience in insights, fluency in German, and strong analytical skills. This position is based in Hamburg, requiring in-person collaboration at least three days per week.

Qualifikationen

• 5–7 years of experience in insights & analytics, category management, or strategic marketing.
• Experience in FMCG, consumer health sectors, or market research agency.
• Ability to transform complex data into clear recommendations.

Aufgaben

• Act as a strategic advisor to the DACH commercial team.
• Lead performance reporting using tools like GfK and Nielsen.
• Manage end-to-end research initiatives from scoping to delivery.
• Close consumer and shopper knowledge gaps through research.
• Support zone-level initiatives and scale best practices.
• Manage insights budget and local supplier relationships.

Kenntnisse

Fluency in German

Excellent communication skills in English

Strong experience with performance reporting tools

Proficiency in Microsoft Excel

Solid understanding of research methodologies

Proven ability to engage and influence senior stakeholders

Ausbildung

University degree (Master preferred)

Tools

GfK

Nielsen

Power BI

Jobbeschreibung

Overview

Job Title: Commercial Insights & Analytics Business Partner Personal Health DACH (m/w/d)

In this role, you have the opportunity to drive the category and commercial performance in the DACH region through data-driven decision-making, actionable insights, and integrated research execution. You will act as the primary insights partner to the DACH Commercial Leader, connecting performance tracking, consumer understanding, and local business priorities to the broader Western Europe strategy.

You are a part of

The DACH commercial team while collaborating with the regional Western Europe Insights & Analytics (CICA) team. You will be deeply connected to category, marketing, and sales stakeholders, acting as the insights engine that bridges local decisions with regional ambition. You will also collaborate with other Zone Business Partners to ensure consistency and shared learning across markets.

Responsibilities

• Acting as a strategic advisor to the DACH commercial team, facilitating cross-functional workshops (e.g., Zone Dialogue, Marketing Planning, Think Big), coaching local teams, and embedding insights into all key business moments.
• Leading performance reporting (market growth, market share, sell out, rotation, stock, distribution, etc.) with tools like GfK, Nielsen, identifying trends, supporting trade story development, and managing escalation of tool or data issues when needed.
• Managing end-to-end research initiatives (e.g. consumer validation, shelf tests) — from scoping to delivery—ensuring findings are translated into relevant and timely business decisions.
• Closing consumer and shopper knowledge gaps through cost-effective research, sharing insights via factbooks or activation moments, and supporting retail/channel strategy development using sources such as Mintel and Kantar.
• Supporting zone-level initiatives such as performance reviews, brand strength workshops, or pilot projects, while scaling best practices from other zones and ensuring all knowledge is uploaded in platforms like Eureka.
• Managing the insights budget and local supplier relationships, with accountability for prioritization, execution, and governance of data inputs.

Qualifications

• University degree (Master preferred) with 5–7 years of experience in insights & analytics, category management, or strategic marketing in FMCG, consumer health sectors or in a market research agency (e.g. GFK, Nielsen)
• Fluency in German and excellent communication skills in English
• Strong experience with performance reporting tools (e.g., GfK, Nielsen, Power BI) and transforming complex data into clear recommendations
• Proficiency in Microsoft Excel and good awareness of Power BI and other data visualization tools
• Solid understanding of research methodologies, shopper/consumer insight generation, and category analysis
• Proven ability to engage and influence senior stakeholders and work cross-functionally in matrix organizations
• Experience managing research budgets and local supplier relationships
• Based in (or willing to relocate to) Hamburg, with full availability for in-person collaboration

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

This is an on-site position based in Hamburg, Germany.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won\'t stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. Learn more about our business. Learn more about our rich and exciting history. Learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.