Brand Market Lead- DE Marketing Berlin

Heartcore; Berlin; Hybrid; EUR 65.000 - 85.000; Vollzeit

Zusammenfassung

A leading travel experience company is seeking a Brand Lead for Germany based in Berlin. This role involves executing the brand strategy, ensuring consistency across all touch points, and providing key customer insights. The ideal candidate will have over 8 years of brand management experience in the German market, possess strong analytical skills, and communicate fluently in German. The position offers hybrid working options and a variety of personal growth opportunities.

Leistungen

Annual personal growth budget

Work from anywhere for 30 days per year

Monthly transportation and fitness budget

Language reimbursement program

Health and wellness benefits

Qualifikationen

• 8+ years of experience in Brand Management in Germany.
• Fluent in German at a business or native level.
• Strong understanding of KPIs and brand analytics.

Aufgaben

• Own the brand campaign masterplan for Germany.
• Ensure consistency across all customer touch points.
• Stay updated on competitive landscape and market trends.

Kenntnisse

Brand Management

Analytical and Data Driven

Interpersonal and Communication Skills

Negotiation

Project Management

Consumer Goods Knowledge

Experience in Travel Industry

Jobbeschreibung

Change the way the world travels

Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours.

Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step.

Your Mission

Get Your Guide is looking for a talented and driven Brand Lead for Germany to join our incredible Brand Organization. This is a rare and exciting opportunity to be part of the team taking our brand to the next level and thereby meaningfully contributing to the company’s objective of Building the #1 household brand of travel experience in Germany.

Reporting to the Brand Director Europe, you’ll be responsible for bringing our global brand strategy to Germany and ensuring its groundbreaking and consistent execution across all customer touch points. You will deepen our customer understanding, being the voice of our German customers on our communications, product and experiences focus. You will own the brand building plans for GetYourGuide in Germany and ensure seamless execution across touch points to accelerate brand awareness, long‑term customer relationship and ultimately direct growth. You will partner multi‑functionally to ensure holisticity, relevance and consistency of our brand communication plans.

You will:

• Own our brand campaign masterplan for Germany and partner with integrated Brand Media team for excellence in execution and maximum brand impact.
• Feed the organization with key customer insights - and put them into action.
• Ensure consistency and holisticity across everything the customer sees.
• Stay up-to‑date on competitive landscape and market trends to inform future strategy and plans.
• Plan and measure brand analytics KPIs to steer the course of action and iterate fast for maximum impact - capture the learnings and constantly seek for improvement of the brand marketing recipe for success in Germany.

Who you are:

• 8+ years of experience in Brand Management - with experiences in Brand strategy as well as Brand Marketing operations in Germany.
• German language skills- business or native level
• Analytical and data driven with clear understanding of KPIs and how they drive strategic decisions (Brand awareness, navigational search, direct growth, CLV…).
• Excellent interpersonal and communication skills with high capacity to collaborate with internal teams as well as external partners.
• A healthy balance between brand strategy, ability to bring up new ideas and operational excellence.
• Proven experience in growing a brand in the digital ecosystem; good understanding of the KPI’s and the success factors of all channels.
• Positive spirit and can do attitude, appetite to test new ideas and scale if successful.
• Outstanding organizational and prioritization skills, with the ability to manage multiple projects in a fast‑paced, high volume environment.
• Experience in consumer goods.
• Experience in marketplace or travel is a plus.

How we’ll make your career journey extraordinary

• Annual personal growth budget and mentorship programs for continuous learning and development
• Work from anywhere in the world for 30 days per year
• Hybrid working (Monday, Tuesday and Thursday in office)
• Opportunities to collaborate and socialize with team members through quarterly team events and yearly company‑wide events
• Monthly transportation and fitness budget
• Discounts for you, your friends, and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits

And more…

How to apply

Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out \‘how we hire\’ and \‘life at GetYourGuide\’. If you have any further questions, please don’t hesitate to get in touch at [e-mail].

We’re an equal opportunities employer

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application.

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