B2B Growth Lead - Self-Service & Digital Commerce (m/f/d)

PTV Logistics GmbH; Remote; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading global software company in transportation logistics is seeking a B2B Growth Lead. This role focuses on transforming traditional eCommerce into a best-in-class digital commerce ecosystem. Responsibilities include developing growth strategies, optimizing digital funnels, and executing data-driven experiments. The ideal candidate will have over 7 years of B2B marketing experience, ideally in SaaS or logistics, alongside expertise in growth marketing and marketing automation tools. This full-time remote position offers the chance to drive significant growth in a dynamic environment.

Leistungen

Flexible working hours

Remote work opportunity

Professional development

Health insurance

Qualifikationen

• 7+ years of experience in B2B marketing, ideally in SaaS or logistics.
• Proven experience in growth marketing, ideally with digital commerce.
• Hands-on experience with marketing automation and funnel analytics.

Aufgaben

• Develop and execute growth strategies for self‑service channels.
• Optimize the digital funnel for customer acquisition and retention.
• Collaborate with Product and Sales teams for growth alignment.
• Implement data-driven experiments for conversion improvement.
• Use analytics to measure campaign impact and identify opportunities.

Kenntnisse

Growth marketing

Data analytics

A/B testing

Digital funnels

Marketing automation

Creative thinking

Ausbildung

Degree in Marketing, Business, or related field

Tools

HubSpot

Microsoft Dynamics CRM

Magento

Shopify Plus

Google Analytics

Jobbeschreibung

B2B Growth Lead - Self-Service & Digital Commerce (m/f/d)

Permanent employee, Full-time· Remote

Your mission

We are seeking a visionary B2B eCommerce platform leader who has successfully transformed a traditional eCommerce business into a best‑in‑class digital commerce ecosystem. This role requires a blend of strategic leadership, technical expertise, and business acumen to drive innovation, scalability, and customer‑centric growth in a rapidly evolving digital landscape.

Own and scale the tech‑touch / self‑service motion across the bowtie funnel. You’ll architect a cloud‑native, API‑friendly, self‑service growth engine, orchestrate AI‑driven personalization, and deliver an omnichannel experience that converts, activates, and retains customers while accelerating online ARR.

Key Responsibilities

• Develop and execute growth strategies for self‑service and tech‑touch channels across the customer lifecycle.
• Optimize the digital funnel to increase acquisition, activation, and retention.
• Design and implement data‑driven experiments to improve conversion rates and customer engagement.
• Collaborate with Product, Sales, and Customer Success teams to align growth initiatives with overall business objectives.
• Leverage analytics to identify opportunities and measure impact of campaigns.
• Own marketing automation, personalization, and self‑service onboarding flows.
• Set up and maintain a scalable reporting and analytics dashboard to track funnel performance, calculate ROI, and provide actionable insights for growth optimization.

Impact You’ll Drive

• Digital commerce modernization: Turn fragmented journeys into a best‑in‑class, self‑service, API‑driven platform experience.
• Revenue & scale: Grow the online business with repeatable playbooks.
• Omnichannel alignment: Stitch marketing automation, website, marketplaces, and field/partner motions into one coherent growth system.

What We’re Looking For

• Proven experience in growth marketing, ideally in B2B SaaS or logistics tech.
• Strong understanding of digital funnels, marketing automation, and self‑service strategies.
• Expertise in data analytics, A/B testing, and performance optimization.
• Familiarity with tools like HubSpot, Intercom, MS 365, or similar platforms.
• Creative thinker with a test‑and‑learn mindset and a passion for scaling online businesses.

What You’ll Do

• Architect the self‑service funnel: Define ICPs, journeys, and messaging; build onboarding, activation, and expansion loops that scale.
• Run experimentation at pace: A/B and multivariate testing across pages, pricing, packaging, and paywalls; deploy AI driven recommendations to lift conversion and LTV.
• Own growth automation: Implement lifecycle flows (acquisition → activation → retention → expansion) using HubSpot/Marketo + Microsoft Dynamics CRM; instrument events & attribution end to end.
• Lead omnichannel & marketplace growth: Integrate industry B2B marketplaces (catalog sync, pricing, order management) to acquire net new customers, expand internationally, and boost visibility.
• Partner across Sales & CS: Align with field sales and indirect/channel teams to ensure consistent product info, pricing, promotions, and hand‑offs for larger enterprise accounts.
• Measure and maximize performance: Ship dashboards for CVR, activation, payback, CAC, LTV, NRR, ARR via self‑service, marketplace ROI; iterate fast on insights.

Your profile

• Track record scaling B2B digital commerce or SaaS with double‑digit growth and meaningful ARR impact.
• Hands‑on growth chops: Journey design, pricing/packaging tests, funnel analytics, and marketing automation.
• Platform fluency: Mid‑market B2B stacks like Magento, Shopify Plus, BigCommerce, WooCommerce, OroCommerce; plus HubSpot/Marketo, GA, A/B testing suites.
• Change leadership: Ability to lead cross‑functional squads (UX, product, data, dev) through digital transformation.
• Degree in Marketing, Business, or related field.
• 7 + years of experience in B2B marketing, ideally in SaaS or logistics.
• Excellent communication skills in English. Other languages a benefit.

Freyja Aspacher
Senior Talent Acquisition Partner

PTV Logistics - a leading global software company for transportation logistics!
We calculate and optimize route planning for logistics companies with record‑breaking algorithms to maximize time and cost savings. With more than 40 years of experience, we help to put theory into practice!
Interested? Then take a look at our website: https://www.ptvlogistics.com/en