VP, Digital Sales, Retail & Wealth Foreign Exchange

TD; Canada; On-site; CAD 125,000 - 135,000; Full time

Job summary

A leading financial services provider in Canada is seeking a VP, Digital Sales to manage the retail TD Precious Metals digital store. This role requires expertise in eCommerce and digital sales, transforming strategies into actionable improvements. Ideal candidates thrive in dynamic environments and possess strong analytical, communication, and collaborative skills. The position offers competitive compensation and opportunity for growth.

Benefits

Variable compensation

Health and well-being benefits

Career development programs

Qualifications

• Proven experience with digital sales and/or eCommerce.
• Critical thinker with problem-solving skills.
• History of impacting strategies to deliver results.

Responsibilities

• Build and manage relationships with partners.
• Drive growth using SEO and marketing strategies.
• Support site deployments and enhancements.

Skills

Digital sales experience

Problem-solving ability

Marketing tactics knowledge

Testing and QA experience

Strong analytical skills

Collaboration skills

Strong communication skills

Team player

Education

4-year degree (BBA or B.Comm, or equivalent)

Tools

HCL Commerce

Adobe Analytics

Salesforce Marketing Cloud

Job description

Overview

Work Location: Toronto, Ontario, Canada

Hours: 37.5

Line of Business: TD Securities

Pay Details: $125,000 - $135,000 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. The base pay offered may vary based upon the candidate's skills, experience, and other business needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter for more details.

Job Description

TD Securities (TDS) is a top two dealer in Canada with a growing US business and global execution capabilities, offering a full suite of capital markets and corporate and investment banking products. Global Foreign Exchange (GFX) is a key contributor to the overall success of TDS, delivering revenue and liquidity to the firm from various sales and trading business lines. Within North America, GFX is comprised of Corporate, Institutional, Commercial, and Retail/Wealth units.

The Retail & Wealth Distribution and Product Innovation group offers Foreign Exchange, Precious Metals, and Investment products sold through the Retail and Wealth channels of TD Bank Group. The team focuses on delivering products and services to customers of TD Canada Trust, TD Wealth, TD Commercial Banking, and TD Bank, America\'s Most Convenient Bank. The team\'s mandate is to increase profitability and manage day-to-day business elements including product development, risk management, marketing and communication, digital sales, product innovation, and reporting/analytics.

We seek self-motivated individuals who want to work in a fast-paced and high-impact business and who are committed to improving the client experience with TD. We are looking for talented leaders to join an energized team that will deliver on TD Securities\' strategic objectives.

Role: VP, Digital Sales

The VP, Digital Sales is a digital product owner role responsible for the day-to-day ownership of the retail TD Precious Metals (Canada) digital store. This includes ownership of the product roadmap and strategic integrations with a focus on revenue generation, solving complex operating issues, and optimizing processes. The role requires innovation, optimization, and automation as the business and digital landscape evolve. The candidate will need to efficiently launch, manage, operate, and grow eCommerce sites.

Reporting to the Director, U.S. Product Innovation and North American Marketing & Digital Sales, the successful candidate will adapt to a dynamic work environment and manage time and priorities effectively.

Responsibilities

• Build and manage key relationships with internal and external partners.
• Own and implement the Digital Sales strategic roadmap, managing continuous implementations and optimizations for the TD Precious Metals eCommerce site and integration of prioritized items for the TD Foreign Currency eCommerce site (in partnership with Product Managers, Retail FX and Metals Desk, and vendors).
• Collaborate with Marketing and Product teams on product launches and campaigns; partner with stakeholders to enhance operational effectiveness of the eCommerce platform.
• Drive growth objectives with Marketing using SEO, Paid Search, Email Marketing and Conversion Rate Optimization.
• Support site deployments, product launches, marketing initiatives, site enhancements, maintenance, and end-to-end testing activities.
• Provide QA/testing support as needed (integration, business acceptance, performance, operability, deployment verification).
• Lead troubleshooting and issue resolution on operating issues of varied complexity.
• Lead process optimization to enhance operational effectiveness of eCommerce sites.
• Stay current on eCommerce trends to maximize opportunities.
• Seek opportunities to automate and drive efficiencies.

Qualifications / Skills / Experience

• Proven experience with digital sales and/or eCommerce.
• Proven ability to deliver results, solve problems, and bring projects to market.
• Experience with Marketing tactics such as SEO, Paid Search, Email Marketing, and Conversion Rate Optimization.
• Experience with testing/QA (regression testing, business acceptance testing, test strategy and test case development).
• Critical thinker with the ability to manage day-to-day operations and resolve issues to ensure 24/7 operation.
• Strong analytical skills with the ability to deliver actionable recommendations.
• History of impacting and executing strategies to deliver results in the short and long term.
• Team player with strong collaboration and relationship-building skills in a matrix environment.

• Strong verbal and written communication, time management, and organizational skills.
• Self-starter capable of thriving in a fast-paced, changing environment.
• Experience or understanding of retail banking, foreign exchange, and precious metals is an asset.
• Familiarity with HCL Commerce, Adobe Analytics, and Salesforce Marketing Cloud or similar is an asset.
• Proficient/fluent in French is an asset.
• Minimum requirement of a 4-year degree (BBA or B.Comm, or equivalent).

Who We Are

TD Securities offers a wide range of capital markets products and services to corporate, government, and institutional clients who choose us for our innovation, execution, and experience. With more than 6,500 professionals across 40 cities, we help clients meet their needs today and tomorrow. Our services include underwriting, trusted advisory, global market access, and integrated transaction banking solutions. In 2023, we acquired Cowen Inc. to expand U.S. equities and research capabilities while growing our investment banking strengths.

Our Total Rewards

Our Total Rewards package includes base salary, variable compensation, health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and recognition programs. Learn more.

Additional Information

We are committed to supporting colleagues with regular development conversations, training programs, and accommodations if needed during the interview process. This job opportunity is subject to provincial employment regulations. Language requirements for Quebec: Sans Objet.

Colleague Development & Onboarding

We offer career development, performance conversations, access to online learning, and mentoring programs to help you grow within TD. Training and onboarding will be provided to ensure success in your new role.

Interview Process

We will contact candidates of interest to schedule an interview and aim to communicate outcomes by email or phone.

Accommodation

Accessibility is important. Please request accommodations (including accessible interview options) to help participate fully in the process.

We look forward to hearing from you!