Video Content Creator, Marketing

Laurentian University/Université Laurentienne; Northeastern Ontario; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A Canadian university located in Northeastern Ontario is looking for a Video Content Creator to develop engaging multimedia content. This full-time role requires bilingual proficiency in English and French, along with strong skills in video production and AODA compliance. The successful candidate will collaborate with various departments, ensuring all produced content is accessible and meets high-quality standards. Join a supportive team and help promote educational programs through creative visual storytelling.

Benefits

Work-life balance

Supportive bilingual environment

Qualifications

• Proven experience in video creation, including shooting, editing, and post-production.
• Expertise in AODA regulations and accessibility standards.
• Ability to work independently and meet deadlines.

Responsibilities

• Create engaging content to promote programs and services while ensuring AODA compliance.
• Storyboard and produce high-quality video content.
• Collaborate with teams to ensure content accessibility.

Skills

Video creation

AODA compliance

Bilingual proficiency in English and French

Strong communication skills

Collaboration skills

Education

Bachelor’s degree in multimedia, film production, or a related field

Tools

Video editing software

Accessibility tools

Job description

Overview

Job Title: Video Content Creator, Marketing

Appointment Type: Full-time Permanent Appointment

Salary: $38.60 - $44.26 per hour

Vacancy Status: New position

About Laurentian University

Located in Greater Sudbury, the central hub for health care, government, education, financial and business services, mining, as well as retail for northern Ontario, Laurentian University offers an outstanding life and career experience at the heart of a welcoming community. What’s more, it provides the opportunity to pursue a balanced lifestyle while enjoying all of the amenities of a mid-size city. Short commutes, hundreds of lakes, waterways and nature trails, a myriad of recreational, artistic, cultural and entertainment opportunities, all combine to make this an idyllic setting to grow and thrive. Offered on the university’s beautiful campus as well as remotely, LU’s broad range of programs has garnered top distinction by leading in graduate employment outcomes for more than a decade*. This is your opportunity to join our team in a supportive, bilingual environment and contribute to our students’ success, as well as your own. The University’s diverse community and its focused efforts on its tricultural mandate which embraces francophone and Indigenous cultures, deeply enrich the experience you can expect.

Responsibilities

The bilingual Video Content Creator at Laurentian University, plays a pivotal role in driving engaging marketing content aimed at our postsecondary audiences and stakeholders in the University’s extended catchment markets, ensuring that content is accessible to a wide range of viewers, including our international students and those with disabilities. Your primary responsibility will be to create engaging content to promote our programs, services and student experiences while ensuring AODA compliance for a seamless experience for all.

Video Creation

• Conceptualize, script, and storyboard video content in both English and French, catering to our bilingual audience.
• Identify and coordinate talent and staging.
• Produce high-quality video content, including shooting, editing, and post-production tasks.

AODA Compliance

• Stay up-to-date with AODA regulations and guidelines, ensuring our videos meet the necessary accessibility standards.
• Implement closed captioning, transcripts, and audio descriptions as required to make our videos accessible to all viewers.
• Ensure proper contrast, font size, and readability of text in videos.
• Test and validate videos for accessibility, making necessary adjustments.

Bilingual Proficiency

• Translate and adapt content between English and French, maintaining the same message and tone in both languages.
• Provide bilingual voiceovers or subtitles as needed.

Collaboration

• Collaborate with Schools, departments and units to develop and onboard on video conceptualization for goal optimization.
• Work closely with our creative and digital teams to ensure AODA compliance is seamlessly integrated into the production and distribution processes.
• Collaborate with accessibility consultants or experts to enhance our understanding and implementation of AODA guidelines.

Performance & Quality Control

• Ensure appropriate file formatting (multi)
• Secure relevant release approvals
• Distribute video on multiple sites and platforms
• Track and video performance on web platforms and promotional campaigns. Make regular performance/distribution recommendations and apply approved modifications.
• Conduct regular audits of marketing’s video library to identify and rectify any accessibility issues, flag required updates or required video removal from channels as needed.
• Maintain a keen eye for detail to ensure all videos are AODA-compliant from start to finish.

Perform other duties as assigned

Qualifications

• Bachelor’s degree in multimedia, film production, or a related field.
• Proven experience in video creation, including shooting, editing, and post-production.
• Expertise in AODA regulations and accessibility standards.
• Bilingual proficiency in English and French (spoken and written).
• Strong communication and collaboration skills.
• Familiarity with video editing software and accessibility tools.
• Ability to work independently and meet deadlines.
• A passion for creating content that is inclusive and accessible to all.
• Ability to work fluently (orally and in writing) in both official languages, French and English, is required.

Applications are being accepted to fill an active vacancy within the University

We are aware that some applicants are experiencing difficulty using our careers portal. Should you complete an application through our online form and receive an error, please submit your application to [e-mail]

The official University hours of operation shall be from 9:00 a.m. to 4:30 p.m., Monday through Friday, during, and including, the months from September to April, and from 8:30 a.m. to 4:00 p.m Monday through Friday during and including May to August., amounting to thirty-three and three-quarter (33.75) hours per week.

At Laurentian University, we recognize that work-life balance is essential for both personal well-being and professional success. Our policy offers employees some flexibility to better balance personal needs while maintaining effective service delivery.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by the job incumbent. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of the position. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Management reserves the right to revise or amend duties at any time. Laurentian University is an equal opportunity employer that is dedicated to maintaining a fair and equitable work environment. All of our employees and job applicants will be employed solely on the basis of their abilities and qualifications and following the applicable collective agreements where required.

How to Apply

Laurentian University welcomes all candidates authorized to work in Canada and who meet the minimum qualifications required to apply for this position. Please submit your application on our website and ensure that your cover letter and resume both specify the job title of the position that you are applying for. If you are a current employee of Laurentian University, please ensure that you notate accordingly in your application.

Laurentian University is an inclusive and welcoming community committed to employment equity. Applications are encouraged from members of equity-seeking communities including women, racialized and Indigenous persons, persons with disabilities, and persons of all sexual orientations and gender identities/expressions. Laurentian University’s bilingualism policy provides a provision regarding the language requirement for persons self-identifying as First Nations, Métis or Inuit.

All applicants are thanked for their interest in this position. However, only those selected for an interview will be contacted. If contacted and you require a disability related accommodation in order to participate in the recruitment process, please advise the Human Resources and Organizational Development Department. Laurentian University is committed to providing an inclusive and barrier free experience to applicants with accessibility needs. Requests for accommodation can be made at any stage during the recruitment process. Please contact the Human Resources and Organizational Development Office at [e-mail] for more information.

Please note that candidates invited for an interview will be required to submit three professional references.