Vice President of Sales

Adecco; Toronto; Remote; CAD 150,000 - 180,000; Full time

Job summary

A leading sales organization in Ontario is looking for an experienced VP of Sales to lead the transformation of its sales strategy. The candidate will be responsible for developing a customer-centric sales approach, recruiting and leading a high-performing sales team, and overseeing the entire sales process. The ideal candidate will have strong analytical skills and at least 10 years of B2B sales experience. This position involves significant travel (50-80%) and offers a competitive compensation package.

Qualifications

• At least 10 years of B2B direct sales experience with a Bachelor's Degree.
• Leadership experience at manager level or above is required.

Responsibilities

• Lead the transformation of sales strategy to create a customer-driven organization.
• Develop and execute a customer-centric sales strategy aligned with the company’s vision.
• Oversee the entire sales process, ensuring alignment with customer needs.
• Recruit, train, and develop a high-performing sales team.

Skills

Exceptional customer service attitude

Strong analytical and problem-solving skills

Ability to develop and implement a sales strategy

Excellent negotiation skills

Knowledge of CRM Software

Education

Bachelor's Degree and 10 years of B2B direct sales experience

Tools

Microsoft Office Suite

Job description

Overview

• Team of 8 reps currently—looking for someone to come in and build the team (Current sales revenue $70M—looking to grow to $100M-$250M). Travel: 50-80%.
• Reports directly to the President.
• Ability to walk in and scale, hire people / build relationships. Offices in Denver, Dallas, Atlanta or Oklahoma City. The role will interact with the ops team.
• Accountability is crucial—able to accurately present to leadership on sales forecasting, growth plan, etc.
• This company is a multifamily subcontractor; primary customer base is selling to multifamily, some hospitals, radiant flooring; primarily flooring products (underlayments, concrete leveling, waterproofing systems); selling similar products into a similar client base (building materials, concrete, stone, etc.).

About the Role

The VP of Sales will lead the transformation of our sales strategy to create a customer-driven organization. The ideal candidate will be a strategic thinker capable of building structure and processes while fostering individual and team accountability. This role requires a proactive leader who can independently identify growth opportunities and implement effective sales strategies. The VP of Sales will partner with marketing, estimating, finance, and operations to ensure new business leads are generated, deals are profitable, and operational readiness is maintained. This role will involve leadership through data analysis, cold calling, sales presentations, and deal negotiations across our current four states and into adjacent markets with future growth targets.

Responsibilities

• Understand the company’s vision, mission, and strategy; understand objectives and set / accomplish performance goals accordingly.
• Develop and execute a customer-centric sales strategy aligned with the company’s vision and goals.
• Cultivate and maintain relationships with key customers to drive satisfaction and loyalty.
• Provide strong leadership and direction to the sales team, emphasizing accountability and performance.
• Oversee the entire sales process, from initial lead generation to contract execution, ensuring alignment with customer needs.
• Lead negotiations to establish favorable terms and pricing.
• Identify and pursue opportunities to convert high-potential prospects into long-term customers.
• Facilitate recruitment activities to acquire and train sales personnel.
• Provide training and development for both customers and team members to enhance skills and knowledge.
• Recruit, train, and develop a high-performing sales team focused on achieving targets.
• Create and implement key performance metrics to monitor and enhance sales effectiveness.
• Collaborate with marketing, estimating, finance, and operations to generate leads and ensure operational readiness.
• Execute and deliver to established sales goals.
• Create and execute strategies and programs to elevate performance and revenue for the sales team.
• Maintain involvement in financial results / P&L and collaborate with the senior management team.
• Monitor and report on sales activities, strategies, and effectiveness.
• Prioritize time and focus to maximize sales team results.
• Travel 50-80% of the time as required by the role.
• Lead the team; participate in hiring; develop objectives; coach and evaluate performance.
• Conduct joint sales calls with sales representatives to identify opportunities and build customer relationships (including coaching / mentoring).
• Other duties as assigned.

Qualifications

• High School diploma or equivalent and 14 years of B2B direct sales experience OR Associate’s Degree and 12 years OR Bachelor’s Degree and 10 years.
• Manager or above leadership experience.

Required Skills

• Ability to live the ICOMPEL Values
• Ability to collaborate with diverse teams to achieve common goals
• Ability to coach, mentor and manage talent
• Ability to develop and implement a sales strategy
• Ability to develop and implement key performance sales team metrics
• Exceptional customer service attitude with excellent negotiation skills
• Strong analytical and problem-solving skills
• Knowledge of CRM Software and Microsoft Office Suite
• Possesses skillful management traits to enhance employee performance and development
• Good understanding of commissioned sales structures and similar compensation structures
• Ability to communicate with staff at all levels of the organization
• Demonstrated superior customer service and relationship-building skills
• Exceptional organizational, analytical, interpersonal, and written/oral communication skills
• Ability to manage staff responsibilities and priorities in a fast-paced environment

Preferred Skills

• Construction sales experience is highly desired.

Pay range and compensation

150K-$180K + Bonus

Travel: 80% of the time. Ability to work non-standard hours to meet goals.

Seniority level

• Executive

Employment type

• Full-time

Job function

• Sales, Business Development, and Strategy / Planning

Industries

• Construction and Real Estate

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