Vice President, Direct Marketing

Heart & Stroke; Toronto; On-site; CAD 100,000 - 150,000; Full time

Job summary

A leading health non-profit organization in Toronto is seeking a Vice President, Direct Marketing to lead national fundraising programs. This role focuses on developing innovative multi-channel strategies and achieving measurable outcomes. The ideal candidate will have extensive experience in fundraising leadership, team management, and cross-functional collaboration, all aimed at enhancing donor engagement and achieving health-related goals.

Benefits

Health and wellness programs

Professional development opportunities

Inclusive work environment

Qualifications

• Proven track record in direct marketing and fundraising.
• Experience leading teams in a not-for-profit environment.
• Strong understanding of donor engagement strategies.

Responsibilities

• Develop a clear vision for fundraising programs.
• Lead a team managing a portfolio raising over $35M annually.
• Collaborate cross-functionally to enhance innovations and outcomes.

Skills

Strategic leadership

Fundraising expertise

Cross-functional collaboration

Communication skills

Agility in leading teams

Education

Bachelor's degree in a relevant field

Master's degree preferred

Tools

CRM software

Analytics tools

Digital marketing platforms

Job description

Overview

Executive Summary Life. We don’t want you to miss it. At Heart & Stroke, their mission is to promote health, save lives and enhance recovery. For more than 70 years, they have been leading the fight to beat heart disease and stroke by driving life-saving medical breakthroughs, advocating for better health and bringing together the brightest minds to improve diagnosis, care and support. They are focused on transforming the stroke system and care, preventing heart failure, improving cardiac arrest survival rates, championing congenital heart disease lifelong care, closing gaps in health equity and fighting for a healthier generation. Heart & Stroke values collaboration, humility, adaptability, impact, learning and growth, and dedication to beating heart disease and stroke. They are committed to equity, diversity, and inclusion in a welcoming environment.

The Opportunity

The Vice President, Direct Marketing provides strategic leadership to Heart & Stroke’s national direct marketing fundraising programs including annual, monthly, and intermediate giving. The role will develop a clear vision for these programs with a focus on achieving specific, measurable results that align with the organization’s strategic objectives.

The role develops multi-channel communication approaches to drive fundraising through solicitation, acquisition, retention and stewardship strategies within Direct Marketing channels including direct mail, email, web, digital and phone. The role leads a team that manages a portfolio raising over $35M in gross revenue annually. The role will engage in cross-functional collaboration with teams across the organization and will work with shared services including Constituent Experience, Data & Analytics, Marketing, Finance and IT to enhance innovations and achieve outcomes. The role will lead with agility to test and learn new approaches to drive innovation and long-term sustainable growth.

As part of the Fundraising & Marketing senior leadership team (SLT), the successful candidate will collaborate with other senior fundraising leaders to provide a best-in-class donor experience and journey that supports donors in achieving their health-related goals.