UX Content Writer – Marketing

IFG International Financial Group Ltd; South Frontenac; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading financial services firm in Ontario is seeking a UX Content Writer for an initial 6-month contract. You will craft UX content for marketing campaigns, ensure compliance with accessibility standards, and work within an Agile team. The ideal candidate has over 3 years of UX content writing experience and proficiency in tools like MS Office and JIRA. This position offers flexibility with 2-3 days in the office.

Qualifications

• 3-5+ years of UX content writing experience focused on websites and email marketing.
• Strong ability to document technical elements within a structured copy deck.
• Working knowledge of WCAG accessibility standards.

Responsibilities

• Craft high-impact UX content for mass marketing offer splash pages, ads, and emails.
• Ensure all content aligns with the bank's brand voice and follows the editorial style guide.
• Work within an Agile pod and contribute to scrum/Kanban workflows.

Skills

UX content writing experience

Documenting technical elements

Proficiency in MS Office 365

Knowledge of WCAG standards

Basic understanding of SEO

Tools

MS Office 365

JIRA

Confluence

Adobe Experience Manager (AEM)

Figma

Job description

Overview

Our client, a Top 5 bank in Canada, is looking to hire a UX Content Writer - Marketing for an initial 6 Months contract with a high possibility of extension and conversion. This role is 2-3 days a week in the office in downtown Toronto.

Responsibilities

Content Writing & Copy Development

• Craft high-impact UX content for mass marketing offer splash pages, ads, and emails.
• Develop detailed copy decks for:
• Homepage & product pages
• Online Banking (OLB) spaces
• Headless ad spaces in OLB
• Mobile app & mobile web
• Digital application pages
• Net new splash pages
• A/B test ads and splash pages
• Personalized direct offers & Braze in-app messages
• Email campaigns, Google paid search ads, mobile spotlight stories, carousels, TOO & MTO ads

• Content Governance & Compliance

• Ensure all content aligns with bank's brand voice and follows the editorial style guide.
• Document precise technical elements in copy decks for development and quality assurance teams.
• Adhere to WCAG accessibility standards to ensure content is inclusive and compliant.
• Collaborate with legal and compliance teams to navigate regulatory content requirements.

• Collaboration & Workflow Management

• Work within an Agile pod and contribute to scrum/Kanban workflows.
• Use JIRA & Confluence to track tasks and collaborate with cross-functional teams.
• Provide content recommendations based on UX best practices and optimization strategies.
• Participate in A/B testing and iterate content based on performance insights.

Must-Have Skills:

• 3-5+ years of UX content writing experience focused on websites and email marketing (not blogs/social media).
• Strong ability to document technical elements within a structured copy deck.
• Proficiency in MS Office 365, JIRA, and Confluence.
• Working knowledge of WCAG accessibility standards.
• Basic understanding of SEO, legal review processes, Agile workflows, development, and QA processes.

Nice to Have:

• Experience with Adobe Experience Manager (AEM).
• Understanding of UX design principles for enhanced content usability.
• Familiarity with Figma or similar graphic design tools.

If you are interested & qualified for this opportunity, please send your updated resume in MS Word format to [e-mail]