Territory Sales Representative

Herc Rentals; Whitecourt; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading equipment rental supplier is seeking a Territory Sales Representative in Whitecourt, Canada. Ideal candidates will have 3 to 5 years of outside sales experience in the construction industry. Responsibilities include increasing sales, establishing new accounts, and building customer relationships. The position offers a competitive pay range of $40,000 plus uncapped commissions and excellent benefits, including medical coverage and a matched pension plan.

Benefits

Medical, Dental, and Vision Coverage

Life Insurance

Company matched Pension Plan

Paid Vacation Time Off

Employee Assistance Program

Qualifications

• 3 to 5 years of outside sales experience in the construction or equipment rental industry.
• Valid class 5 driver’s license required.
• Recent driver’s abstract will be required.

Responsibilities

• Increase sales and branch revenue.
• Establish new rental and sales accounts through cold calling and personal visits.
• Develop and evaluate sales strategies/models.
• Build productive long-lasting customer relationships.
• Meet personal and team sales targets.
• Research accounts and generate sales leads.
• Attend meetings, sales events, and training to stay updated.
• Maintain and expand client database in assigned territory.

Skills

Previous outside sales experience within the construction industry

Proficient with computers

Exceptional organization skills

Strong communication skills

Negotiation skills

Self-motivated and driven

Education

Bachelor’s degree in marketing, promotions, sales or business administration

Job description

Location: Whitecourt, AB, CA, T7S 1X7

Job Type: Full-time

Date: Jan 9, 2026

Company: Herc Rentals

If you are currently an employee of Herc Rentals, please apply using this link: Herc Employee Career Portal

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2024 pro forma total revenues reaching approximately $5.1 billion. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 612 locations and has about 9,900 employees in North America as of September 30, 2025.

In Canada, Herc Rentals has a significant presence with multiple locations across the country. The company provides a wide range of equipment rental services to various industries, including construction, industrial, and government sectors. Herc Rentals is committed to supporting Canadian businesses by offering high-quality equipment and exceptional customer service. The company also focuses on safety and sustainability, ensuring that its operations comply with Canadian regulations and standards.

Job Purpose

We are currently looking for Territory Sales Representatives to come and join our team. The successful candidate will come from the construction industry, be a go-getter, uncovering new opportunities for the territory in which to sell while having the ability to develop and nurture business relationships with companies and individuals in their designated territory. The Sales representative’s goal is to maximize revenue for the branch and the company.

What you will do

• Increase sales and branch revenue
• Establish new rental and sales accounts through cold calling and personal visits to potential customer sites
• Develop “out of the box” sales strategies/models and evaluate their effectiveness
• Evaluate customers’ needs and build productive long‑lasting relationships
• Meet personal and team sales targets
• Research accounts and generate or follow through sales leads
• Attend meetings, sales events and training to keep abreast of the latest developments
• Maintain and expand client database within your assigned territory

Skills

• Previous outside sales experience within the construction industry
• Proficient with computers
• Exceptional organization skills
• Strong communication, negotiation and interpersonal skills
• Self‑motivated and driven
• Bachelor’s degree with a concentration in marketing, promotions, sales or business administration

Requirements

• The ideal candidate will have a proven track record with 3 to 5 years of outside sales experience in the construction or equipment rental industry.
• Must have valid class 5 driver’s license.
• A recent driver’s abstract will be required.

Req #: 66570

Type: Replacement

Pay Range: $40,000 + uncapped commissions + company vehicle

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.

Keeping you healthy

• Medical, Dental, and Vision Coverage
• Life and disability insurance
• Healthcare spending account
• Smoking Cessation Program
• Weight Loss Program
• Herc Life Wellness Program

Building Your Financial Future

• Company matched Pension Plan
• Employee Stock Purchase Program
• Registered Retirement Savings Plan
• Non Registered Savings Plan
• Tax Free Spending Account (TFSA)

Life & Work Harmony

• Paid Vacation Time Off (Minimum 3 weeks)
• Paid sick days
• Military leave
• Employee Assistance Program (EAP)
• Adoption Assistance Reimbursement Program
• Tuition Reimbursement Program
• Mechanic Tool reimbursement of up to $500 per year
• Auto & Home Insurance Discounts

Protecting You & Your Family

• Life Insurance
• Supplemental Life Insurance
• Accidental Death & Dismemberment Insurance
• Disability Insurance
• Critical Illness Insurance
• Accident Insurance

Herc Rentals is an equal opportunity employer. Herc Rentals does not utilize Artificial Intelligence (AI) for sourcing or recruiting candidates.

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