TERRITORY SALES REPRESENTATIVE

Lock Search Group; Canada; On-site; CAD 60,000 - 80,000; Full time

Job summary

A recruitment agency is seeking a Territory Sales Representative to manage sales for a consumer packaged goods portfolio in the Greater Toronto Area (GTA). The ideal candidate has over 3 years of experience in food sales and a proven ability to influence customer buyers. Key responsibilities include managing sales performance, executing sales initiatives, and expanding distribution. Strong relationship-building skills and proficiency with sales analytics tools are essential for success in this role.

Qualifications

• 3+ years of sales experience in CPG food categories.
• Experience influencing customer buyers or decision-makers.
• Valid driver’s license and ability to travel regularly.

Responsibilities

• Manage sales performance within the GTA territory.
• Build relationships with key customers and distributors.
• Execute in-market sales initiatives and promotions.
• Identify new business opportunities and expand distribution.

Skills

Influencing customer buyers

Negotiation skills

Presentation skills

Sales growth management

Market analysis

Tools

CRM systems

Sales analytics tools

Microsoft Office

Job description

About the Role

Our client is seeking a driven and relationship-focusedTerritory Sales Representativeto manage and grow their business across theGreater Toronto Area (GTA). This role is responsible for executing sales strategies, influencing customer buyers, and driving distribution, visibility, and revenue growth for our consumer packaged goods portfolio.

This opportunity welcomes candidates withretail, foodservice, or ingredients/industrial sales experiencewho are looking to apply their selling skills within a dynamic CPG environment. Please note however that previously sales experience within food in any of these channels is mandatory - either at an account or field-level.

Key Responsibilities

• Own and manage sales performance within the GTA territory, achieving or exceeding volume, revenue, and distribution targets
• Build and maintain strong relationships with key customers, distributors, andcustomer buyers, acting as a trusted business partner
• Influence customer buyerson product listings, promotions, pricing, and assortment decisions through data-driven selling and compelling presentations
• Execute in-market sales initiatives, including new product launches, promotions, and merchandising programs
• Identify new business opportunities and expand distribution within existing and prospective accounts
• Conduct regular account and store visits to ensure strong execution and customer satisfaction
• Analyze sales data, market trends, and competitive activity to support territory planning and buyer conversations
• Collaborate with internal teams (marketing, supply chain, customer service) to support customer needs and territory goals
• Prepare forecasts, territory plans, and performance reports

Qualifications & Experience

• 3+ years of sales experienceinCPG food categories - either within retail, foodservice, or ingredients/industrial sales
• Demonstrated experienceselling to and influencing customer buyers or decision-makers
• Proven ability to manage a territory and drive consistent sales growth
• Experience working with distributors, brokers, or multi-location accounts is an asset
• Proficiency with CRM systems, sales analytics tools, and Microsoft Office
• Valid driver’s license and ability to travel regularly within the GTA

Skills & Competencies

• Strong influencing, negotiation, and presentation skills
• Ability to translate data and insights into persuasive buyer recommendations
• Highly organized, self‑motivated, and results‑driven
• Comfortable working independently in a field‑based role
• Adaptable and eager to learn products, customers, and new channels