Territory Sales Leader - Hamilton / Brantford / St.Catharines / Niagara

Hershey Company; Hamilton; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading confectionery company is seeking a Territory Sales Leader in Hamilton to manage client relationships and drive sales. This full-time role requires a Bachelor's degree and experience in sales. Responsibilities include collaborating with store management, analyzing sales data, and executing promotional plans. Ideal candidates are detail-oriented, independent, and possess strong communication skills. A company vehicle will be provided for business purposes, along with a competitive compensation package.

Qualifications

• 1-3 years of sales experience with consumer-packaged goods preferred.
• Strong oral and written communication skills.
• Ability to lift up to 30lbs.

Responsibilities

• Drive Customer Points of Sale through consultative business partnering.
• Build and maintain relationships with customer key decision makers.
• Prepare for retail sales calls by analyzing relevant data.

Skills

Sales experience

Analytical skills

Communication skills

MS Office proficiency

Education

Bachelor’s Degree in Business

Tools

Excel

PowerPoint

Job description

Overview

Territory Sales Leader - Hamilton / Brantford / St.Catharines / Niagara

Posted Date : Sep 13, 2025

Requisition Number : 126121

Job Title : Territory Sales Leader (126121)

Remote - Job Territory Covered : Hamilton / Brantford / St.Catharines / Niagara

The Hershey Company

Your career. Your ownership. Together, we’ll make more Moments of Goodness.

Hershey employees get to make real, impactful changes daily. We are looking for thinkers, leaders and challengers – people who initiate and make a true impact. Here at Hershey Canada, we strike the perfect balance between autonomy and support. Our managers are equipped to foster your career aspirations and empower your growth. With resources like e-learning, coaching, cross-functional projects, your personal and professional growth is paramount to the team. Hershey’s people-focused mindset is what makes our culture so sweet.

Major Canada brands include OH HENRY!, HERSHEY’S KISSES, BROOKSIDE, POT OF GOLD, JOLLY RANCHER, REESE’S, TWIZZLERS, HERSHEY’S, SKOR, CHIPITS and ICEBREAKERS.

Hershey Canada is proud of our position as Forbes Canada’s Top Employer. We’ve been recognized as a Greater Toronto Top Employer’s for the 5th consecutive year. We’ve also been named as a Great Place to Work for 2024 - 2025!

At The Hershey Company, we are committed to making a difference in the communities where we live, work and do business. This commitment dates from the earliest years of our company and is a vital part both of our heritage and of who we are today.

Position Summary : The Territory Sales Lead (TSL) ensures flawless execution of store level sales and promotion plans with customer retailers in assigned territory. The territory consists of high-volume corporate gas & convenience as well as independent convenience customers. The TSL masters retail execution plans by driving incremental sales, implementing, and maintaining best-in-class promotional and merchandising strategies, and ensuring 100% distribution on authorized Hershey items across all classes of trade.

Responsibilities

• Drive Customer Points of Sale through Consultative Business Partnering
• Customer Relationship Development and Management : Build and maintain consultative business relationships with customer Key Decision Makers (KDMs) at all levels. Partner with KDMs to develop and execute a detailed action plan to increase and improve sales results within their stores based on sales analytics and best practices. Cultivate a network of influential contacts at all levels of internal and external customers to achieve sales objectives within assigned territory. Use strategic relationship with KDMs to influence and negotiate customers’ assistance in the merchandising of Hershey products
• Data Analysis and Sales Call Preparation : Prepare for retail sales calls by obtaining and analyzing relevant store, product and market data and creating effective selling tools and presentations for KDM delivery during call. Utilize and complete pre-call planning methods and other company tools. Review and make recommendations to the district sales manager to modify routes that maximize business efficiencies for all sales calls within territory
• Sales : Engage in forward selling utilizing consultative sales techniques of predetermined customer sales plans with store and market KDMs in every retail sales call, using provided data sources, technology, processes and procedures. Maximize sales and display opportunities by conducting store walk-throughs and gaining commitment by KDMs on successful outcomes. Tailor selling and merchandising to influence KDMs to order additional products to increase incremental sales and to obtain best-in-class quality of merchandising locations of promotional products
• Administrative Responsibilities : Complete and submit electronic and / or written reports of daily and weekly activities, expenses, competitive activity, account changes, promotions and all administrative functions within assigned territory using company-approved methods and technology
• Merchandising : Achieve all merchandising objectives executing customer-specific promotional plans through the effective use of forward selling and maintaining permanent secondary displays and other display vehicles established within the Retail Execution Plan. Ensure new items are placed on the shelf and out of stocks are addressed and corrected in every call
• Strategy Development & Process Improvement : Develop and recommend strategies aimed to improve the overall effectiveness of the territory, district and / or area business activities. As requested, drive advocate partnerships within the assigned category

What We Need

• Ability to lift up to 30lbs on a repetitive basis
• 1-3 years of sales experience with sound knowledge of sales techniques in consumer-packaged goods preferred
• Knowledge of, and ability to develop and use strategies, practices, and tools for communicating with retail customers and for managing the day-to-day operations of retail stores
• Strong analytical, organizational and time management skills
• Strong oral and written communication skills with excellent interpersonal skills
• Demonstrated ability to work independently within a team environment
• Detailed-oriented with fresh thinking
• Takes initiative in pursuing objectives and ensuring deadlines are met
• Proficient in MS suite (Word, Excel, PowerPoint) and familiar with iPad Technology
• Willingness to be a part of a high performing team that works hard and has fun!

Qualifications

• Bachelor’s Degree required in Business or closely related field

Location

• The road is your office. A company vehicle will be provided for business purposes. (a valid driver’s license and clean motor vehicle report are required)

Additional Details and Requirements :

• This is a full-time position – (35 hours per week)

So what do you say? Would you like to represent fun brands like Reese’s, Hershey’s Kisses, Twizzlers and Jolly Ranchers!?

If so…apply today! We’d love to hear from you!

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