Sr. Marketing Manager - Estee Lauder & Darphin (1 Year Contract)

ESTÉE LAUDER Companies; Toronto; On-site; CAD 100,000 - 125,000; Full time

Job summary

A leading cosmetic company is seeking a Sr. Marketing Manager in Canada. The successful candidate will drive marketing initiatives, manage campaigns, and improve profitability. This role requires a post-secondary degree and over 6 years of experience in the cosmetic industry. Strong project management skills and digital marketing expertise are essential. Join a team focused on innovative strategies in a dynamic environment.

Qualifications

• 6+ years relevant work experience; preferably in the cosmetic / prestige industry.
• Excellent team player with the ability to build, foster and nurture relationships.
• Strong planning and organizational skills.

Responsibilities

• Lead marketing programs aligned with North America to grow sales and profitability.
• Manage national media campaigns and collaborate with cross-functional teams.
• Monitor competitive activity across retail, digital, and social platforms.

Skills

Relationship building

Digital marketing

Project management

Analytical thinking

Creative problem solving

Education

Post-Secondary degree / diploma

Job description

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including Estée Lauder, Aramis, Clinique, Lab Series, Origins, M, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

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Description

Reporting to the Marketing Director, the Sr. Marketing Manager leads Estée Lauder in Canada with extended responsibility for Darphin. The role develops and executes 360° marketing programs aligned with North America to grow sales, share, and profitability.

Product Marketing

• Align launch and promo forecasts with Marketing Director and Planning
• Manage monthly forecasting of samples, collateral, and non-saleables
• Liaise with local / NOAM Planning & Ops to ensure timely delivery of assets
• Leverage Circana and Canadian market insights to identify opportunities and inform strategy
• Lead pricing and competitive analysis; support annual price increase process
• Collaborate with Visual & NOAM, managing briefs and ensuring a timely launch of all merchandising programs

Trade Marketing

• Primary liaison with NOAM Marketing to align & leverage US Program strategy
• Manage retail calendars, seasonal presentations, and full 360 campaign / event tracking
• Lead retailer account meetings ensuring program accuracy for launch, promotion and event planning; track results and ROI
• Manage retailer COOP campaigns, in collaboration with Ecommerce and Consumer Engagement
• Lead weekly / seasonal internal cross-functional calls to align with CA Brand Cluster, COE / NOAM, and Field

Consumer Marketing

• Manage national media campaigns; support on strategy and briefings, collaborating with cross functional teams
• Lead day-to-day agency management managing all Awareness / Lead Generation programs, creating localized assets to support media plans
• Collaborate with PR on market initiatives

Finance

• Plan and track fiscal budgets with Finance and retailers
• Reconcile month-end charges with Marketing Director to ensure accuracy

Market Engagement

• Monitor competitive activity across retail, digital, and social platforms
• Track brand health, and lift studies to refine campaigns

Qualifications

• Post-Secondary degree / diploma preferred
• 6+ years relevant work experience; preferably in the cosmetic / prestige industry
• Excellent team player with the ability to build, foster and nurture relationships
• Highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously with un-prompted follow-through
• Possesses strong digital and social media skills with a strong understanding of media planning best practices
• Consumer-first, data-driven mindset
• Strong written and verbal communication skills
• Ability to communicate complex ideas and processes in a simplified manner
• Strong planning and organizational skills
• Possesses strong skills in strategy and planning, budget management, merchandising, and marketing
• Creative, analytical thinker and creative problem solver and thrive in fast paced environment
• Advanced computer skills
• Experience with Specialty Multi Channel (Sephora / Shoppers Drug Mart) preferred