Spécialiste Marketing, Fidélisation

McKesson; Montreal; On-site; CAD 70,000 - 118,000; Full time

Job summary

A leading healthcare services provider is seeking a Loyalty Marketing Specialist in Montreal. The role involves managing marketing activities related to the loyalty program, collaborating with agencies, and analyzing campaign performance. Ideal candidates should have a Bachelor's degree in Marketing and at least 3 years of experience in loyalty program management. Bilingual proficiency in French and English is required. Competitive compensation is offered.

Qualifications

• 3+ years of marketing experience, ideally in loyalty program management.
• Proven project-management skills with external agencies.
• Strong knowledge of digital strategies and analytical tools.

Responsibilities

• Maintain and enhance loyalty program brand image.
• Collaborate with agencies for impactful campaigns.
• Manage marketing activities across digital and in-store channels.
• Analyze campaign results and share insights.

Skills

Project management

Bilingual (French/English)

Analytical skills

Creativity

Adaptability to technologies

Education

Bachelor’s degree in Marketing or related field

Tools

Microsoft Office Suite

Google Analytics

Facebook Insights

Asana

Job description

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well‑being of you and those we serve – we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.

Position Overview

The Loyalty Marketing Specialist is responsible for managing and executing marketing activities related to the loyalty program. This role ensures brand consistency and enhances the program’s image across retail banners. The ideal candidate will leverage data and segmentation to drive customer acquisition, retention, and engagement, increasing in‑store traffic and maximizing conversion opportunities.

Key Responsibilities

• Maintain and enhance the loyalty program’s brand image across all retail banners and communication channels.
• Collaborate with creative and advertising agencies to design impactful campaigns aligned with strategic objectives and brand identity.
• Oversee operational aspects of the loyalty program in coordination with internal and external partners.
• Plan, coordinate, and execute marketing activities across digital, social media, email, and in‑store channels.
• Deploy strategies for acquisition, retention, and engagement to optimize customer lifetime value.
• Manage the loyalty offers platform, including planning, publishing, and optimizing content for maximum performance.
• Map customer journeys, develop segmentation strategies, and identify opportunities to increase engagement and revenue.
• Supervise visual production with the internal graphic studio and ensure quality deliverables.
• Recommend enhancements to existing processes for greater efficiency.
• Monitor budget compliance.
• Analyze campaign results, prepare post‑campaign reports, and share insights with stakeholders.
• Conduct competitive analysis on loyalty programs and advertising trends.
• Develop tools to facilitate program execution in stores.
• Track KPIs and prepare performance reports.
• Assist the Customer Service team with program‑related inquiries.
• Work with technology teams to develop and optimize products that enhance program engagement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
• Minimum 3 years of marketing experience, ideally in loyalty program management and advertising campaigns.
• Proven project‑management experience and coordination with external agencies.
• Strong knowledge of digital strategies, analytical tools, and communication best practices.

Key Skills

• Excellent project‑management and multitasking abilities.
• Bilingual (French/English) with strong proficiency in French and excellent interpersonal skills.
• Proficiency in technology and analytics tools (Microsoft Office Suite, Facebook Insights, Google Analytics, Asana).
• Strong analytical and data‑driven decision‑making skills.
• Creativity and innovative mindset.
• Ability to work independently and collaboratively.
• Experience in retail or healthcare is an asset.
• Strong interest in emerging technologies and platforms.

Compensation

Our base pay range for this position is $70,600 – $117,600. Additional compensation such as an annual bonus or long‑term incentives may be offered. For more information regarding benefits, please click here.

Equal Opportunity

McKesson is an equal‑opportunity employer. We provide equal employment opportunities to applicants and employees and are committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, or genetic information. For additional information on McKesson’s full Equal Employment Opportunity policies, visit the Equal Employment Opportunity page.

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