Specialist Channel Analytics

Sobeys; Mississauga; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A prominent Canadian retail company in Mississauga seeks a Specialist in Digital Channel Analytics. The role involves optimizing digital customer channels and data analysis using tools like Google Analytics and SQL. A successful candidate will possess strong experience in B2C marketing and a relevant degree. The position offers a hybrid work model and includes extensive benefits, fostering a collaborative work environment.

Benefits

Competitive Benefits Package

Virtual Health Care Platform

Retirement and Savings Plan

10% in-store discount

Learning and Development Resources

Parental leave top-up

Paid Vacation and Days-off

Qualifications

• 3 to 5 years of relevant experience in B2C marketing, data, or analytics with a primary focus on digital.
• Experience with omnichannel retail is an asset.
• Knowledge of platforms such as Google Ads and Facebook Ads Manager.

Responsibilities

• Support the development and optimization of Empire's digital customer channels.
• Analyze digital channel performance and provide actionable insights.
• Engage in cross-functional collaboration for data synchronization.

Skills

Proficiency in Google Analytics 4 (GA4)

Proficiency with SAS and SQL

Detail-oriented

Self-starter

Communication skills

Education

Post-secondary degree in data science, marketing analytics, commerce, or related field

Tools

Salesforce CDP

Looker Studio

Google BigQuery

Job description

Overview

Requisition ID: 191921

Career Group: Corporate Office Careers

Job Category: Digital & Retail Media Analytics

Travel Requirements: 0 - 10%

Job Type: Full-Time

Country: Canada (CA)  Province: Nova Scotia; Ontario; Québec  City: Mississauga  Location: Tahoe Office

Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Ready to Make an impact?

Responsibilities

• As a Specialist in digital Channel Analytics, you'll support the development, growth, optimization, and reporting of Empire's digital customer channels, including B2C and B2B websites, mobile apps, and direct-to-customer communications in the newly formed Digital Channel Analytics team. You will use Google Analytics, SAS, SQL, and Salesforce MCI to derive insights that will influence business decisions, drive value for our customers, and aid Empire in its ambition to become the best retailer in Canada.
• Generate reports for Empire's digital customer channels such as B2C and B2B websites, mobile apps, and direct-to-customer communications.
• Streamline and organize the digital channel data, ensuring accuracy and reliability, accountability for data sources and measurement methodologies.
• Analyze digital channel performance, user behaviour, and conversion - interpreting data to provide actionable insights and recommendations.
• Work with a diverse team of specialists with an inclusive attitude and open communication.
• Use Salesforce's Marketing Cloud Intelligence (MCI) & Customer Data Platform (CDP) and Google Analytics 4 (GA4) to create and maintain Salesforce MCI or LookerStudio dashboards.
• Engage in cross-functional collaboration with other lines of business and the CMO Organization; gather campaign and channel reporting requirements, align on KPIs, identify tagging requirements, and develop reports and dashboards.
• Collaborate with the CTAO; engaging with Product, Advanced Analytics, Developer, and Data teams for data synchronization and ensuring new functionalities/ features are rolled out to support reporting needs.
• Engage in active listening to gather requirements and develop digital channel analytics capabilities and supporting toolsets.
• Demonstrate strong communication skills, self-awareness, innovative thinking, and collaborative problem solving.

Qualifications

• 3 to 5 years of relevant experience in B2C marketing, data or analytics with a primary focus on digital
• Proficiency in Google Analytics 4 (GA4)
• Proficiency with SAS and SQL
• Detail-oriented with a commitment to data accuracy
• A post-secondary degree in data science, marketing analytics, commerce, or related field
• Self-starter that identifies opportunities where data & analytics help to solve real business problems
• Experience with Looker Studio or MCI (An asset)
• Experience with Google BigQuery or Synapse (An asset)
• Experience with Salesforce CDP (An asset)
• Experience in omnichannel retail (An asset)
• Knowledge of other platforms such as Google Ads, Facebook Ads Manager, DV360

Work model & Total Rewards

We require our teammates to adhere to a hybrid work model that requires presence at one of our office locations at least three days per week. This supports collaboration and the overall success of our office culture.

We offer a comprehensive Total Rewards package, varying by role, designed to help teammates live better – physically, financially and emotionally.

Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.

We will consider factors such as location, experience, skills, internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing compensation details with candidates who move forward in the process.

Our Total Rewards programs for full-time teammates include:

• Competitive Benefits Package, including health and dental coverage, life, short- and long-term disability insurance
• Access to Virtual Health Care Platform and Employee and Family Assistance Program
• A Retirement and Savings Plan to help grow your savings
• A 10% in-store discount at participating banners and access to other discount programs
• Learning and Development Resources for professional growth
• Parental leave top-up
• Paid Vacation and Days-off

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.