Social Media & Digital Marketing Specialist

The Fraser Institute; Calgary; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading nonprofit organization seeks a full-time Social Media & Digital Marketing Specialist in Calgary. This role involves executing digital outreach strategies, managing social media channels, and analyzing performance metrics. Ideal candidates should have extensive experience in social media, a Google Ads certification, and skills in content creation. The position promises a hybrid work culture and competitive compensation with excellent benefits including health coverage and training opportunities.

Benefits

Extended health and dental benefits

Fitness credit

RRSP plan

Training and career development opportunities

Qualifications

• Several years of hands-on experience in social media and digital marketing.
• Proven experience improving performance through data-driven analysis.
• Google Ads certification and experience running paid campaigns.
• Strong understanding of budget tracking and performance measurement.
• Experience with email marketing platforms and workflows.
• Strong organizational skills and attention to detail.
• Comfortable working with digital tools, analytics, and reporting systems.

Responsibilities

• Develop and execute content strategies aligned with organizational goals.
• Manage day-to-day social media operations including content publishing and copywriting.
• Monitor and analyze social media performance metrics.
• Execute and manage digital advertising campaigns across platforms.
• Lead email marketing initiatives, including drafting campaign emails.

Skills

Social media management

Digital marketing

Copywriting

Data analysis

Email marketing

Tools

Google Ads

Hootsuite

Adobe Suite

Canva

Job description

We are seeking a full-time Social Media & Digital Marketing Specialist in our Calgary or Vancouver office. Reporting to the Associate Director of Digital Marketing, this role is responsible for executing and growing our social media and digital outreach, with a focus on strengthening performance, expanding reach, and improving the effectiveness of our channels.

This position combines hands-on content delivery with channel-level planning and optimization, ensuring strategic decisions are guided by insights from content performance, audience engagement, and platform behaviour.

Here’s what you’ll do:

• Develop and execute content strategies aligned with organizational goals.
• Manage day-to-day social media operations, including:
• Content publishing, copywriting, scheduling, and moderation.
• Coordination with internal stakeholders.
• Ensuring timely, accurate, and consistent content delivery across platforms.
• Own and manage the organization’s social media content calendar, balancing planned content with timely opportunities and adjusting schedules based on performance data, news cycles, and priorities.
• Create, refine, and oversee digital content using tools such as Canva and Adobe Suite, applying design fundamentals including composition, spacing, and visual hierarchy.
• Monitor and analyze social media performance metrics; prepare monthly and quarterly reports with insights and recommendations.
• Identify opportunities to improve reach, engagement, and efficiency through content refinement, testing new formats or platforms, and optimizing workflows.
• Execute and manage digital advertising campaigns, including setup, monitoring, optimization, and spend tracking across platforms such as Google and Meta.
• Support email list-building initiatives and ensure campaigns are properly tracked and evaluated.
• Lead email marketing initiatives, including:
• Drafting campaign emails.
• Building and deploying email sends.
• Managing targeting, list development, and segmentation in alignment with broader communications goals.

About you:

• You have several years of hands-on experience in social media and digital marketing, with demonstrated ability to manage channels end-to-end.
• You have proven experience improving performance through data-driven analysis and optimization.
• You have a Google Ads certification, with experience running paid campaigns on Google, Meta, and similar platforms.
• You have a strong understanding of budget tracking, performance measurement, and evidence-based optimization.
• You have experience with email marketing platforms and workflows, including audience management, targeting, campaign setup, and performance analysis.
• You have strong organizational skills and attention to detail.
• You are comfortable working with digital tools, analytics, and reporting systems.
• You are familiar with social media publishing and scheduling platforms (e.g., Hootsuite) is an asset.
• You have basic graphic design skills and familiarity with AI tools are considered assets.

What we offer:

• Opportunity to work alongside a great team of professionals.
• Great hybrid work culture in an active learning environment.
• Training and career development opportunities.
• An attractive compensation package which includes extended health and dental benefits, a fitness credit, and a great RRSP plan.

How to apply

Please email your resumé and cover letter (including salary expectations) to the Senior Coordinator, Human Resources at: [e-mail] with the subject line “Social Media & Digital Marketing Specialist” Application deadline: February 27th, 2026.

We thank all candidates who wish to apply, however, only those selected for an interview will be contacted. Please note applicants will be reviewed as they are received.