Social Media & Community Manager

Merrithew®; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading fitness equipment company in Toronto is seeking a Social Media & Community Manager to manage its global social media presence and engage with the community. The role involves strategic content creation, event representation, and collaboration with marketing teams. The ideal candidate will have a strong background in social media management, a passion for fitness and wellness, and at least 5 years of experience in the industry. This position offers a dynamic environment with the opportunity to drive brand engagement.

Benefits

Inclusive and accessible workplace

Opportunities for professional development

Qualifications

• 5+ years managing social media accounts across platforms.
• Proven ability to deliver measurable results and build engaged communities.
• Hands-on skills in content production and editing.

Responsibilities

• Lead and execute multi-brand social media strategy.
• Represent brands at events and foster community relationships.
• Produce engaging content and collaborate with external creators.

Skills

Social media management

Community engagement

Content production

Analytical skills

Collaboration

Education

Bachelor’s degree or diploma in Marketing, Communications, Digital Media or related

Tools

Hootsuite

Sprout

Job description

Social Media & Community Manager

Reports to: Director of Marketing and Communications

Date: November 2025

About Merrithew

Merrithew® is the global leader in mind-body education and equipment. Founded in 1988, the company has trained more than 80,000 instructors and partners worldwide, developed six innovative education programs— STOTT PILATES®, ZENGA®, Total Barre®, Halo® Training, Merrithew Fascial Movement and CORE™ Athletic Conditioning & Performance Training™— and has produced an extensive line of professional and at-home equipment and accessories for personal and professional use.

Join Merrithew in its mission to inspire people worldwide to lead healthier lives through premium education programs and cutting‑edge equipment. With a focus on world‑class education and industry‑leading equipment, Merrithew is dedicated to promoting optimal fitness and wellness for all.

Position Overview

This is a high‑energy, hands‑on role for someone who lives and breathes social media, content, and the fitness/wellness industry. You’ll lead the global social media presence for Merrithew and STOTT PILATES®, plus related sub‑brands, each with its own unique voice.

As the front door to our global community, you’ll shape how people first encounter and engage with our brands online. Part strategist, part creator, part community‑builder, you’ll bring our story to life across multiple platforms. One day you’re at an industry event capturing live content, the next you’re briefing creators for a major campaign, or experimenting with new formats to connect with new audiences.

Major Responsibilities

• Lead Global Social Strategy: Own and execute the multi‑brand social media strategy across platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook), aligning with business goals and tailoring approaches for each audience.
• Community Presence: As the front door to our community, represent the brands at events, studios, and activations. Some travel may be necessary. Capture and publish real‑time content, foster relationships, and welcome new audiences into the Merrithew and STOTT PILATES® world.
• Content Creation & Collaboration: Produce engaging social‑first content (video, photo, copy), while also briefing and managing external creators, influencers, and ambassadors to scale campaigns and launches.
• Cross‑Functional Collaboration: Partner closely with events, education, and sales teams to amplify campaigns and ensure a consistent brand voice across all touchpoints.
• Analytics & Insights: Monitor performance, report on KPIs, and turn data into actionable recommendations for growth, engagement, and conversion.
• Trendspotting & Innovation: Stay ahead of social, fitness, and wellness trends. Experiment with new formats, features, and AI tools to keep Merrithew at the forefront.
• Influencer & Ambassador Partnerships: Identify, negotiate, and manage relationships with ambassadors, instructors, and creators who reflect our brand values.

Skills and Qualifications

• 5+ years growing and managing brand social media accounts across multiple platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook).
• Demonstrated track record of building engaged communities and delivering measurable results.
• Bachelor’s degree or diploma in Marketing, Communications, Digital Media, or a related field, or equivalent professional experience. Additional certifications in social media strategy or digital marketing are an asset.
• Hands‑on content production and editing skills (video, photo, copy), plus experience collaborating with in‑house creative teams.
• Proven ability to brief, direct, and manage freelance creators and influencers.
• Deep understanding of Pilates, fitness, or wellness culture is a plus.
• Highly organized with the ability to balance content production, and cross‑team collaboration.
• Proficiency with social management and analytics tools (Hootsuite, Sprout, native platform tools, etc.).
• Analytical, data‑driven mindset with strong problem‑solving skills.

Personal Attributes

• Passionate brand storyteller who thrives at the intersection of Pilates, fitness, and mindful movement.
• Always tuned in to what’s trending — online, in‑studio, and across the global wellness community.
• Entrepreneurial, adaptive, and energized by a fast‑paced, hands‑on role.
• Excellent communicator who builds trust and collaboration with both internal teams and external partners.
• Results‑focused and self‑motivated, with a drive to continually grow and improve.

Merrithew® is committed to providing accessible employment practices that comply with the Accessibility for Ontarians with Disabilities Act (AODA).

Merrithew® is committed to providing a barrier‑free access workplace. If you need accommodation at any stage of your application, or want more information on our accommodation policies, please contact us “ [e-mail] ”.

Merrithew® is proud to be an Equal Opportunity Employer. Our organization respects and follows the letter and spirit of the Ontario Human Rights Code. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other code grounds.