Service Marketing Strategist

Toyota Canada Inc.; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading automotive company in Toronto seeks a Service Marketing Strategist to develop omnichannel marketing strategies for Genuine Parts and Service. You will drive promotional campaigns, collaborate with agency partners, and analyze key sales trends. A university degree in marketing and 5+ years of marketing experience are essential. This full-time role promotes a hybrid work model.

Benefits

Professional development opportunities

Flexible work arrangements

Diverse and inclusive workplace

Qualifications

• 5+ years of marketing experience.
• Previous experience in Automotive Marketing and dealership Parts & Service operations preferred.
• Experience in directing, influencing, and negotiating with agency and vendor partners.

Responsibilities

• Direct the strategy and deployment of marketing promotions/campaigns.
• Collaborate with agency partners and internal stakeholders for aligned marketing.
• Drive reporting and measurement for all promotional activities.

Skills

Marketing experience

Excellent written and oral communication skills

Strong data evaluation and presentation skill

Organizational and time management skills

Digital marketing experience

Bilingual (English/French)

Education

University degree or College diploma in marketing

Tools

Microsoft Office applications

Power BI

Job description

Overview

Service Marketing Strategist — Rank 5
Scarborough, ON (Hybrid) | Deadline: Please apply before September 24.

Toyota Canada Inc. (TCI) has an exciting opportunity for a marketing professional to join our Service Marketing team. This is a full-time permanent role that reports to the Manager of Service Marketing. The successful candidate will drive the development and deployment of consistent, brand-aligned, omni-channel marketing strategies that confirm Toyota as the esteemed choice for Quality Service and Genuine Parts in the hearts and minds of current and future Toyota owners.

What You’ll Be Doing

• Direct the strategy, briefing, approval, deployment, and sustainment of brand-aligned service marketing promotions/campaigns that promote education, awareness, and consideration of Toyota Genuine Parts & Service
• Collaborate with tier 1 and tier 2 agency partners, dealer advisory/subcommittees, zone representatives, Brand, Nameplate, Digital, and Retail to ensure aligned and complimentary approaches to marketing across all tiers
• Spearhead strategic planning activities and briefings to maintain and improve brand-aligned, innovative, omnichannel approaches to parts and service promotion
• Hold partners accountable to timelines and allocated budget while leading annual evaluation and feedback activities
• Partner with other departments/stakeholders/distributors to create relevant, compliant, and impactful communications that promote continued growth in parts sales and service retention
• Drive reporting, measurement, and PDCA (Plan, Do, Check, Act) for all promotional activities
• Examine key product sales trends to identify and recommend promotional opportunities; adjust plans as required and deliver performance updates with insights and recommendations for kaizen quarterly
• Proactively work with Zone offices and Toyota Dealer Associations (TDA) to provision brand-aligned advertising across tiers that maximize parts and service marketing effectiveness, driving service appointment conversions and genuine parts sales
• Identify partnering opportunities that promote spending efficiencies around brand-aligned tactical marketing and coordinate implementation of brand-aligned programs
• Assist with the Service Retention promotional budget including monthly reconciliation, quarterly re-forecasting, and annual planning activities with administrative support from a second marketing team member
• Drive annual calculation and provision of tier 2 regional service marketing budgets and oversee related purchase orders and invoicing activities
• Work with tier 2/TDA partners to drive agency accountability to benefit-cost ratios and timelines to promote effective use of allocated regional budgets
• Main point of contact for key business enhancements that impact parts and service advertising/communications
• Drive management, sustainment, and PDCA activities for key programs (Toyota Parts & Service Dealer Marketing Program, Lifecycle Communications Management (LCM), etc.)
• Direct the planning, organization, preparation, and delivery of materials (reporting, performance metrics, insights, presentations) for various meetings/conferences

What You’ll Bring

• University degree or College diploma in marketing or related discipline
• 5+ years of marketing experience
• Previous experience in Automotive Marketing and dealership Parts & Service operations preferred
• Short and long-term project planning experience with vision setting and plans to achieve
• Excellent written and oral communication skills
• Proven ability to build successful partnerships
• Experience in directing, influencing, and negotiating with agency and vendor partners
• Highly knowledgeable of Microsoft Office applications (Outlook, Excel, PowerPoint, Project, Teams, Power BI, etc.)
• Strong data evaluation and presentation skill; ability to make insightful recommendations based on data
• Strong organizational and time management skills; able to work with multiple partners and on multiple projects regularly
• Proven ability to initiate and improve work processes to increase efficiency
• Ability to start and complete tasks with limited guidance
• Thrive in fast-paced environments with multiple internal and external stakeholders
• Use discretion in handling confidential information
• Digital marketing experience is an asset
• Bilingual (English/French) is an asset

About Us

Toyota Canada Inc. is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts Distribution Centres in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.

What Sets Us Apart

A focus on People, Passion for Toyota, Innovation and Make Things Better has made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.

What You Should Know

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law. Please advise us at any point during the recruitment and selection process or your employment if you require accommodation.