SEO & Digital Marketing Specialist

Craver; Vancouver; On-site; CAD 60,000 - 80,000; Full time

Job summary

A Canadian tech startup is seeking a SEO & Digital Marketing Specialist to lead its content strategy and growth initiatives. This high-impact role involves managing blog strategy, email engagement, and nurturing leads, allowing for both creativity and analysis. The ideal candidate has 2-5 years of digital marketing experience, strong SEO skills, and a genuine interest in the coffee shop sector. Join a fast-growing company where your impact is tangible and mentorship from senior marketers is offered.

Benefits

Competitive compensation

Workplace Culture Leader recognition

Mentorship opportunities

Qualifications

• 2-5 years in digital or content marketing, ideally in B2B SaaS.
• 1+ year of SEO experience with demonstrable impact.
• Comfortable with CMS, SEO tools, and analytics.

Responsibilities

• Own blog strategy including keyword research and content planning.
• Enhance newsletter engagement and subscriber growth.
• Design nurturing campaigns to re-engage leads.

Skills

Digital marketing expertise

SEO skills

Content strategy development

Analytical skills

Creative thinking

Writing skills

Job description

Overview

Job Description

About Craver

Hey! We’re Craver, a Canadian tech startup transforming local coffee shops with our cutting-edge digital ordering & customer loyalty technology.

Digital ordering tech like mobile apps & loyalty programs have fuelled the success of big brands like Starbucks, McDonald's and ShakeShack – we're hiring a Content Marketing Specialist to help us bring that same technology to local, independent coffee shops & QSRs worldwide.

Oh – and we’re a great place to work, officially! We’ve been recognized as both a Workplace Culture Leader and a Great Place to Work winner. Not bad for a company that’s only a few years old.

The Opportunity

The Opportunity : SEO & Digital Marketing Specialist

We’re looking for a creative and data-driven SEO & Digital Marketing Specialist to own our content funnel and growth strategy. This is a hands-on, high-impact role where you’ll shape how the world discovers Craver and turn visibility into real results: leads and booked demos.

You’ll take charge of

• Blog strategy – keyword research, content planning, briefing writers, optimizing posts, and growing organic traffic.
• Newsletter – building our subscriber base, improving engagement, and converting readers into demos.
• Nurturing flows – designing campaigns to re-engage leads who drop out of the funnel.
• Reddit strategy – experimenting with authentic ways to reach and engage our audience.
• Content funnel – creating content that travels across YouTube, blogs, newsletters, and social video – and making sure each format performs.
• Video Production – scripting, shooting & producing videos to help existing & prospective customers get the most from Craver.

This is both a creative and analytical role: you’ll generate ideas that resonate, then measure and optimize relentlessly to make sure they deliver.

Why This Role Is Different

• You’ll own core growth levers – blog, SEO, newsletter, and content funnel – with real autonomy.
• You’ll see the impact of your work directly in leads and demos.
• You’ll join a fast-growing startup where your career can scale with the company.
• You’ll get mentorship from senior marketers while also having the freedom to experiment and lead.

Requirements

What We’re Looking For

• 2-5 years in digital or content marketing, ideally in B2B SaaS.
• 1+ year of SEO experience – with an impact you can demonstrate with numbers
• Familiarity with funnel metrics and lead nurturing strategies.
• Ability to build and optimize multi-channel campaigns that drive conversions.
• Strong writing and communication skills across formats.
• Creative thinker with an analytical edge – comfortable with both ideas and numbers.
• Tech-savvy and eager to learn new tools (CMS, SEO platforms, email automation, analytics).
• Experience in content repurposing across blog, video, and social.
• A genuine curiosity for the coffee shop / QSR industry.

Benefits

Compensation & Benefits