Senior Specialist, Paid Media

Canadian Imperial Bank of Commerce; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A major Canadian bank in Toronto is seeking a Senior Specialist, Paid Media to execute Paid Media campaigns across various platforms. This role demands excellent stakeholder management and proficiency in programmatic advertising. The candidate should be capable of optimizing campaigns and defining KPIs while embracing a hybrid work environment. Join a team that values innovation and results, while providing a competitive salary and comprehensive benefits program.

Benefits

Competitive salary

Employee share purchase plan

Defined benefit pension plan

Wellbeing support

Qualifications

• Experience in Account Management and the Financial Industry.
• Proficient in at least two programmatic platforms.
• Strong communication and critical thinking skills.

Responsibilities

• Manage and optimize Paid Media Campaigns.
• Define and monitor KPIs to derive insights.
• Build relationships with stakeholders and communicate effectively.

Skills

Account Management

Paid Search (PPC)

Paid Social Advertising

Programmatic Advertising

Social Media Advertising

Tools

DV360

Google Ads

Amazon Ads

Meta

LinkedIn

Job description

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

The Digital Paid Media team is responsible for the execution, optimization, and measurement of CIBC’s digital media activity. This includes managing relationships with both the CIBC internal marketing teams and external agencies to contribute to the holistic media strategies.

The Senior Specialist, Paid Media is responsible for the execution of paid media with focus on programmatic platforms and other paid media on multiple lines of business. Areas of focus will included launching and optimizing campaigns, KPI definition and monitoring, pacing, etc. The individual will manage reports, troubleshoot issues, and drive sales opportunities. The individual will also operate as the account owner and primary point of contact for any platform or execution based activity.

At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you’ll succeed

• Lead Campaign Setup and Launch Activities – You drive, manage and execute Paid Media Campaigns (namely Paid Programmatic) for your assigned lines of business or CIBC. Working in partnership with all digital channels you will support business goals, objectives and KPIs.
• Media KPI Definition & Monitoring– You have a keen ability to provide insights, recommendations and digital strategic direction based on CIBC’s vision, business needs and objectives (KPIs), industry trends, competitive landscape and metrics insights. You have the ability to pull metrics reporting and provide strategic insights to improve and enhance digital strategic programs for CIBC and the Business
• Stakeholder Management – Forge strong relationships with CIBC’s various teams, by working with the business and internal partners, owning the end to end Paid Media Campaigns to deliver against targets, with a strong understanding of the client needs and experiences across all channels . You are a great communicator, with the ability to synthesize data & results, findings and recommendations, then package key messages to the appropriate audiences. You have a proven ability to partner, build confidence and influence key stakeholders in the organization and you’re a self-starter.

Who you are

• You're digitally savvy.You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
• Your influence makes an impact.You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
• You understand that success is in the details. You notice things that others don't. Your critical thinking skills help to inform your decision making.
• You look beyond the moment.You make decisions and take actions that will make a difference today and tomorrow. You proactively seek new solutions to overcome all obstacles.
• You can demonstrate experience in:Account Management, Financial Industry and/or Wealth knowledge.
• Proficient working knowledge/certification of at least two of the following : Programmatic Platforms such as DV360, CM 360, Amazon Ads, or other paid media platforms such as SA360, Google Ads, Meta, TikTok, Pinterest, Reddit Ads, Snapchat, LinkedIn.
• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [e-mail]
• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 33rd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Account Management, Paid Search (PPC), Paid Search Advertising, Paid Search Marketing, Paid Social, Paid Social Advertising, Programmatic Advertising, Programmatic Marketing, Programmatic Trading, Social Media Advertising