Senior Sales Executive

Fifth Story; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

A leading PR agency in Toronto is looking for an experienced sales professional to drive B2B sales and build long-term client relationships. Responsibilities include identifying prospects, delivering presentations, and managing the sales cycle. The ideal candidate will have over 8 years in B2B sales and a client service mindset. The position offers a competitive salary with performance bonuses and a hybrid work environment.

Benefits

Uncapped performance bonuses

Occasional travel for meetings/events

Qualifications

• 8+ years in B2B sales.
• Confident closer with results.
• Prospecting powerhouse.

Responsibilities

• Identify and connect with potential clients.
• Craft and deliver custom sales presentations.
• Own the full sales cycle from contact to contract.

Skills

B2B sales experience

Client service mindset

Self-driven and resourceful

Team player and collaborator

Job description

Overview

Fifth Story is the go-to PR solution for communications pros who need earned media that actually delivers. We turn client stories into ready-to-publish articles, radio spots, and video content—then distribute it through our trusted network of media outlets we’ve built over 45 years. These outlets run the content as their own, giving our clients authentic reach and measurable results. It’s a proven model—and no one else in the market does it quite like us.

Your Role

• Hunt: Proactively identify and connect with potential clients across industries—from PR agencies to corporate comms teams to consumer brands and more.
• Pitch: Craft and deliver custom sales presentations that showcase the value of Fifth Story’s content and media solutions in a way that clicks with each client.
• Close: Own the full sales cycle—from first contact to signed contract—negotiating deals that drive real ROI for both the client and our business.
• Nurture: Build long-term relationships and keep the momentum going through renewals, upsells, and consistent, high-touch account management.
• Track: Stay organized and accountable by keeping your pipeline, forecasts, and activity up to date in our CRM system.
• Team Up: Collaborate closely with our creative, production, and marketing teams to ensure smooth delivery and standout client experiences.

Your Skills + Background

• 8+ years in B2B sales
• Confident closer with results
• Prospecting powerhouse
• Client service mindset
• Self-driven and resourceful
• Team player and collaborator
• Culture champion
• Bonus : PR / marketing knowledge

What you get

• OTE : $90K–$120K+
• Uncapped performance bonuses
• Hybrid role (Toronto-based)
• Occasional travel for meetings / events
• Toronto, Ontario, Canada

Job details

• Seniority level : Mid-Senior level
• Employment type : Full-time
• Job function : Sales and Business Development
• Industries : Public Relations and Communications Services

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