Senior Product Marketing Manager

Vendasta Technologies, Inc.; Saskatoon; On-site; CAD 85,000 - 115,000; Full time

Job summary

A leading AI-driven customer engagement platform in Saskatoon is seeking a Senior Product Marketing Manager who will develop compelling product messaging and lead go-to-market strategies. The ideal candidate will have 5–7 years of experience in Product Marketing, strong skills in market research, and proficiency in generative AI tools. You'll collaborate with cross-functional teams to drive product adoption and improve customer engagement metrics. Join a company that prioritizes your growth with competitive benefits and opportunities for development.

Benefits

Competitive health benefits

Flex time and work-from-anywhere policy

Employee Options Program

Cafeteria with daily snacks and catered lunches

Education reimbursement and leadership development programs

Community events and volunteer opportunities

Qualifications

• 5–7 years of experience in Product Marketing or related field.
• Strong foundation in market research and go-to-market strategy.
• Experience leading product launches and marketing campaigns.

Responsibilities

• Develop and refine product positioning and messaging.
• Lead go-to-market strategies and product launches.
• Use data to optimize performance and monitor KPIs.

Skills

Product Marketing

Market Research

Cross-Functional Collaboration

Data-Driven Decision Making

Education

Bachelor's degree in Marketing, Business Administration, Communications, Economics, Product Management, or related field

Tools

Generative AI tools

Job description

Senior Product Marketing Manager | Saskatoon, SK

At Vendasta, we’re leading the AI revolution from right here in Saskatoon, and beyond. We work together to empower our partners and customers through our AI-powered customer acquisition and engagement platform to help them get more customers and keep them.

We’re looking for a Senior Product Marketing Manager who is energized by crafting compelling messaging and go-to-market strategies and excited to accelerate product adoption across diverse customer segments. In this role, you’ll play a key part in helping small and medium-sized businesses succeed, while shaping the future of AI for local economies.

Your Impact:

As a Senior Product Marketing Manager, you'll work with cross-functional teams including Product, Sales, and Customer Success to:

• Develop and refine product positioning and messaging based on market feedback, using AI tools to craft narratives and collateral that resonate with our ideal customer profiles.
• Lead go-to-market strategies and product launches, ensuring alignment across teams to drive adoption and growth.
• Partner with Sales to deliver effective enablement materials, launch campaigns that drive pipeline value, and iterate content using AI-augmented testing and analytics.
• Use data and predictive analytics to optimize performance, monitor KPIs like NDR, CAC, and ROI, and continuously improve marketing effectiveness.

What You Bring to the Table:

You have 5–7 years of experience in Product Marketing or a related field, preferably within SaaS or a tech-driven environment. You bring a strong foundation in market research, go-to-market strategy, storytelling, and cross-functional collaboration. Your ability to craft messaging that resonates with target audiences and support revenue and retention growth is matched by your comfort using AI tools for content generation, analytics, and testing.

Must-have:

• Bachelor's degree in Marketing, Business Administration, Communications, Economics, Product Management, or a related field.
• Proficiency in generative AI tools and experience adapting AI outputs for specific customer segments or product lines.
• Demonstrated experience leading product launches, sales enablement initiatives, and marketing campaigns that deliver measurable impact.
• Strong data-driven decision-making skills, with a track record of improving metrics like CAC, pipeline value, and NDR.
• Excellent communication skills, with a knack for translating complex product value into clear, compelling messaging.

About Vendasta:

We help businesses get more customers. And keep them. Vendasta is an AI-powered customer acquisition and engagement platform for SMBs and the partners who support them, streamlining marketing, sales, and operations through intelligent AI employees, automation, and real-time actions and insights. From creating awareness to nurturing lasting customer relationships, Vendasta offers a suite of solutions with AI assistants that streamline every stage of the customer journey. By combining a business's unique data with AI and automation, Vendasta simplifies marketing, sales, and operations, eliminating the need for multiple disjointed systems.

Perks:

Join the Vendasta family, where your happiness and health are our top priorities! Dive into a world where competitive health benefits meet flexibility with flex time and an annual work-from-anywhere policy. Embrace the opportunity to grow with us through our Employee Options Program and savour every bite in our cafeteria, delighting in daily snacks, and unwinding with catered Friday lunches at our offices. Fuel your ambition with education reimbursement, in-house learning, and an array of leadership development programs, all nestled within a culture brimming with Drive, Innovation, Respect, and Agility. Engage your heart in community events and volunteer opportunities. At Vendasta, we're not just offering a job; we're inviting you to build a thriving career in an environment that champions your growth and well-being. Let's soar together!

Discover your potential. Build something that matters. Join the AI revolution from right here in Saskatoon.