Senior Product Manager

The Value Builder System; Toronto; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

An established industry player is seeking a Senior Product Manager to lead innovative solutions that enhance business value for clients. In this pivotal role, you will oversee the entire product lifecycle, working closely with a remote team to develop and optimize tools that empower entrepreneurs. Your insights will drive product discovery, delivery, and continuous improvement, ensuring alignment with market needs. This is a unique opportunity to impact the small business landscape significantly while working in a dynamic, remote environment. If you thrive on collaboration and data-driven decision-making, this role is perfect for you.

Benefits

Competitive salary

Performance-based bonuses

Health benefits

Dental benefits

Vision benefits

Remote work flexibility

Opportunity for impact

Qualifications

• 5+ years in product management with a focus on delivering products from concept to launch.
• Strong analytical skills and experience with data-driven decision making.

Responsibilities

• Lead product lifecycle from discovery to delivery, ensuring alignment with user needs.
• Collaborate with remote teams to define product requirements and user stories.

Skills

Product Management

Data Analysis

Agile Methodologies

Stakeholder Management

Communication Skills

User Research

Education

Business Degree

Tools

Jira Product Discovery

Userpilot

Job description

About Value Builder:

Founded by John Warrillow, author of the bestselling book Built to Sell, Value Builder helps small business owners increase the value of their companies. Inspired by the book’s core principles, we provide a comprehensive system that empowers entrepreneurs to build scalable, transferable businesses.

Our platform offers three key features:

• Value Assessment Toolset: Owner-friendly assessments that provide a 360-degree view of company value and exit readiness.
• Marketing System: Helps advisors position themselves as thought leaders and identify business owners open to The End Game Conversation.
• Coaching Platform: Guides business owners on strategies to improve their Value Builder Score and overall business worth.

Our network of 1,000+ professional advisors has facilitated over 80,000 strategic conversations using our assessments. Advisors who incorporate The Value Builder Report into their sales process typically see a 60% increase in fees by transforming their coaching from a perceived expense into a valuable investment.

We also offer VidGuide, a tool that enables business owners to document their processes with video, helping their businesses run independently of them.

Overview:

As a Senior Product Manager, you’ll play a key role in shaping and delivering solutions that drive measurable outcomes for business owners and advisors. Reporting to the VP of Product & Engineering, you’ll lead the end-to-end lifecycle of one or more Value Builder components—from discovery and delivery to ongoing optimization. You’ll collaborate with a remote development and design team, working closely with leadership to align product direction with user needs and company goals.

Key Responsibilities:

Product Discovery

• Conduct data analysis, customer interviews, and competitive analysis to identify insights and new opportunities.
• Collaborate with the tech lead and UX designer to create intuitive, engaging products.
• Write clear Product Briefs outlining the Jobs-to-be-Done, proposed solutions, and success metrics.
• Contribute to monthly product roadmap meetings with leadership.

Product Delivery

• Partner with remote engineering and design team to define product requirements and user stories.
• Collaborate with marketing, customer success, and sales teams to ensure smooth launches and effective go-to-market strategies.
• Keep leadership informed on the progress of new product development.

Product Optimization

• Monitor product metrics and use data to drive continuous improvements.
• Gather customer feedback to iterate and refine product features.
• Advocate for user needs throughout the product lifecycle

Qualifications:

• 5+ years of product management experience.
• A solid understanding of business valuation, business degree preferred.
• Proven track record of delivering products from concept to launch.
• Strong understanding of Agile methodologies and product lifecycle management.
• Experience with common product tools (e.g., Jira Product Discovery, Userpilot).
• Excellent analytical skills and experience using data to inform decisions.
• Strong communication and stakeholder management skills.
• Ability to thrive in a fast-paced, collaborative environment.
• Familiarity with user research and testing methodologies.
• Experience working with remote teams.

Core Values and Personality Traits:

• Growth Mindset: Demonstrates resilience, continual learning, and a proactive approach to challenges.
• Big Rocks First: Expert in strategic prioritization and time management, focusing on impactful actions.
• Allergic to Excuses: Embraces accountability and ownership of results with a no-excuses ethos.
• Metrics People: Employs data-driven decision making, analytical rigor, and emphasizes measurable results.

What We Offer:

• Competitive salary and performance-based bonuses.
• Health, dental, and vision benefits.
• A pivotal role in a dynamic, remote environment (up to 3-4 days/month in downtown Toronto office).
• The opportunity to make a tangible impact on advisors and business owners.