Senior PMM – Personal Banking Growth & GTM Leader

EQ Bank | Equitable Bank; Toronto; Hybrid; CAD 90,000 - 115,000; Full time

Job summary

A leading Canadian financial institution seeks a Senior Product Marketing Manager to develop marketing campaigns for personal banking products. The role requires 7+ years of experience, strong analytical skills, and proficiency in product marketing. Responsibilities include campaign execution, product launches, and customer insights analysis. Competitive benefits, including bonuses, RRSP matching, and professional development, are offered. The position allows for hybrid work at the Toronto office.

Benefits

Competitive discretionary bonus

Market-leading RRSP match program

Medical, dental, and vision benefits

Employee Share Purchase Plan

Generous vacation policy

Annual professional development allowance

Qualifications

• 7+ years of related work experience.
• Strong understanding of brand and product marketing strategies.
• Experience in leading the launch of new products.

Responsibilities

• Own marketing strategy and execution of campaigns.
• Lead go-to-market planning for product launches.
• Manage creative development for marketing campaigns.

Skills

Product marketing

Analytical skills

Customer insights

Time management

Agile methodologies

Education

Post-secondary education in Marketing or Commerce

Job description

A leading Canadian financial institution seeks a Senior Product Marketing Manager to develop marketing campaigns for personal banking products. The role requires 7+ years of experience, strong analytical skills, and proficiency in product marketing. Responsibilities include campaign execution, product launches, and customer insights analysis. Competitive benefits, including bonuses, RRSP matching, and professional development, are offered. The position allows for hybrid work at the Toronto office.