Senior PMM - AI-Driven GTM Lead for Hiring Assistant

Homebase; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

A dynamic tech company in Toronto is seeking a Senior Product Marketing Manager to lead go-to-market efforts for their AI-powered Hiring Assistant. The ideal candidate will drive customer segmentation, develop compelling marketing strategies, and optimize campaigns while collaborating closely with product and sales teams. This role requires 7+ years in product marketing and a strong analytical background. The company offers competitive benefits including stock options, flexible time off, and a hybrid work arrangement.

Benefits

Stock options

Comprehensive medical, dental, and vision coverage

Flexible time off

Family support programs

Work from Anywhere Month

Meals provided

Qualifications

• 7+ years of experience in product marketing, growth marketing, or strategy roles.
• Experience in management consulting, strategy, or analytics preferred.
• Strong analytical skills to dig into customer data and segment behavior.
• Ability to own GTM launches and lead cross-functional initiatives.
• Experience identifying and scaling ideal customer profiles.

Responsibilities

• Own the end-to-end go-to-market strategy for Hiring Assistant.
• Lead research to identify high-potential SMB customer segments.
• Partner with teams to craft integrated campaigns that drive activation.
• Define success metrics and apply A/B testing for optimization.

Skills

Product marketing

Data analysis

GTM strategy

Customer segmentation

Campaign optimization

Communication skills

Education

MBA from a leading program

Tools

AI tools

Analytics software

Job description

A dynamic tech company in Toronto is seeking a Senior Product Marketing Manager to lead go-to-market efforts for their AI-powered Hiring Assistant. The ideal candidate will drive customer segmentation, develop compelling marketing strategies, and optimize campaigns while collaborating closely with product and sales teams. This role requires 7+ years in product marketing and a strong analytical background. The company offers competitive benefits including stock options, flexible time off, and a hybrid work arrangement.