Senior Media Research & Analytics Lead

GroupM Canada; Toronto; On-site; CAD 70,000 - 85,000; Full time

Job summary

A leading research agency is looking for a Research Manager specializing in media analytics to join their team in Toronto. This role involves interpreting research data, working closely with various internal teams, and leading qualitative survey projects. Ideal candidates should have a minimum of 4-5 years of media experience, proficiency in analytics and visualization tools like Excel and PowerPoint, and advanced knowledge of syndicated databases. The role offers a collaborative environment with opportunities to influence client presentations and industry trends.

Qualifications

• 4-5 years of media experience required.
• Strong understanding of media landscape and trends.
• Advanced knowledge of syndicated databases is needed.

Responsibilities

• Lead qualitative survey projects and generate analytical reports.
• Train teams on the use of research tools.
• Negotiate and maintain supplier agreements.

Skills

Data analytics

Presentation skills

Data visualization

Media research

Team collaboration

Tools

Excel

PowerPoint

Amalco/PMB

Nielsen AdEx

comScore

Job description

A leading research agency is looking for a Research Manager specializing in media analytics to join their team in Toronto. This role involves interpreting research data, working closely with various internal teams, and leading qualitative survey projects. Ideal candidates should have a minimum of 4-5 years of media experience, proficiency in analytics and visualization tools like Excel and PowerPoint, and advanced knowledge of syndicated databases. The role offers a collaborative environment with opportunities to influence client presentations and industry trends.