Senior Media Planner

UNAVAILABLE; Remote; CAD 60,000 - 65,000; Full time

Job summary

A leading media agency is seeking a Senior Media Planner in Toronto. This role demands expertise in digital performance marketing, responsible for client management, campaign optimization, and data analysis. Candidates should possess strong analytical skills and be comfortable presenting. The position offers a salary range of $60,000-$65,000 and flexible work arrangements across Canada. Join a dynamic team committed to using data to drive successful media strategies.

Benefits

Work Your World program

Extended long weekends

Wellness & Tech benefits

Birthday leave

Learning & Development opportunities

Local and Global Mobility

Qualifications

• 2-3 years experience planning online and offline channels, focusing on digital performance media.
• Ability to work successfully within a team and own projects.
• Demonstrated experience in negotiation and critical thinking.

Responsibilities

• Manage client relationships and project organization.
• Oversee daily campaign performance and reporting.
• Analyze marketing data and optimize media strategies.

Skills

Analytical skills

Strong written and verbal communication

Proficiency in math

Negotiation

Critical thinking

Education

Bachelor's degree in advertising, marketing, business administration, or communications

Tools

MS Excel

MS Word

MS PowerPoint

Job description

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader.We are an agency still grounded in our founding principle that people are atcenterof all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part ofPublicis Media within Publicis Groupe, one of the world’s leading communications groups.Our team spans across our Windsor,Torontoand Montreal offices. Wetruly lovethe world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a wellrecognisedagency with credentials:

• Great Places to Work certified three years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

What we Offer:

• Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to6 weeksa year
• Extended long weekends throughout the year with anadditionalday off each long weekend
• Wellness & Tech benefits to supportwhat’smost important to you
• Birthday leave
• Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance
• Local and Global Mobility within the Publicis Groupe network

Job Description

This Senior Planner at Starcom will be a performance-media leader on a broader strategy team, which pursues and activates against data and meaningful human insights with the goal of driving measurable business outcomes. The Senior Media Planner’s key skillset includes analytical skills, math proficiency, and a solid understanding of how to tie platform reporting to consumer actions and behavior. Attention to detail, comfort presenting, and an ability to coach are all essential. Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture.

Responsibilities

• Responsible for client relationship management, project tracking and organization
• Responsible forday to dayoversight on campaigns, with a particular focus on reporting and optimization
• Analyzing campaign performance daily, compiling/checking reports from partners and CM360 and working towards optimization
• Gathering and analyzing marketing, industry, and geographic landscape research to determine how best to respond to the client’s advertising and media needs
• Understanding marketing objectives and how they translate into media
• Developing an understanding of the client’s business and competitive landscape
• Overseeing budget allocations across media resulting in strategic and effective media plans
• Presenting plans to the client, and guiding planners on development and creation of strategy and decks
• Clearly communicating media objectives, strategies and executional guidelines to execution teams and external partners
• Maintaining strong relationships with media suppliers
• Utilization and knowledge of syndicated media, research, and other data resources
• Active ownership of internal and external status documents and meetings
• Developing POVs Collecting and managing data to ensure monthly billing is accurate and on time

Qualifications

• Understanding of the digital performance marketing ecosystem 2-3years experienceplanning online and offline channels with emphasis on digital and performance media
• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
• Strong written and verbal communication and presentation skills
• Demonstrated experience in negotiation
• Able to work successfully within a team, owning projects and knowing when to delegate to manage ahigh volumeclient, while meeting deadlines
• Demonstrated critical thinking andproblem solvingabilities
• Strong analytical abilities & proficiency in math
• Ability to effectively utilize media research and reporting resources
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional Information

Transparency matters to us. The salary range for this position is $60,000-$65,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests.We thankall candidates for their interest in Starcom however, only those candidatesselected for an interview will be contacted