Senior Media Associate (Linear & Connected TV)

Critical Mass; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading digital marketing agency in Toronto is seeking a Senior Media Associate to lead the execution of digital and video campaigns. Ideal candidates will have 3-4 years of experience in digital media planning and a strong focus on video platforms. This position requires collaborative efforts with internal teams and media partners to deliver optimal client results. Competitive benefits, including flexible work options, are offered.

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation and flex days

Early Dismissal Fridays

Internal learning programs

Qualifications

• 3-4 years of experience in digital media planning and investment, particularly in video platforms.
• Hands-on experience in executing campaigns across linear and connected TV and digital video.
• Strong knowledge of media buying processes and performance metrics.
• Ability to analyze performance data and develop compelling narratives from insights.
• Excellent organizational, communication, and time management skills.

Responsibilities

• Execute and manage digital and video media campaigns across platforms.
• Collaborate with internal teams to translate client goals into media plans.
• Partake in end-to-end campaign implementation.
• Analyze campaign performance and provide optimization recommendations.
• Maintain relationships with media partners.
• Stay current on media trends in the video landscape.
• Support client deliverables preparation.

Skills

Digital media planning

Campaign execution

Media buying processes

Performance metrics analysis

Communication skills

Job description

As a Senior Media Associate, you are a hands‑on digital media expert with a passion for video investment and campaign execution. You thrive in the details—developing, implementing, and optimizing high‑performing media plans across a variety of video channels. You bring knowledge of and interest in the evolving video landscape, stewarding media buys and ensuring campaigns deliver against client goals. You’re a team player, working closely with other associates while collaborating cross‑functionally.

Our new hires & employees are the future of our organization, and we want to set you up for long‑term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

You Will:

• Execute and manage digital and video media campaigns across platforms including linear and connected TV, programmatic, and video.
• Collaborate with internal planning, strategy, and insights teams to translate client goals into actionable media investment plans.
• Partake in campaign implementation end‑to‑end, from buy development and trafficking through to reporting and optimization.
• Analyze campaign performance and provide clear, actionable insights and optimization recommendations.
• Develop and maintain strong relationships with media partners, pushing for innovation and added value.
• Stay current on media trends, particularly within the video landscape, and proactively identify new opportunities for clients.
• Support in the preparation of client deliverables including reporting decks, media recommendations, and POVs.

You Have:

• 3-4 years of experience in digital media planning and investment, with a strong emphasis on video platforms.
• Hands‑on experience in campaign execution across linear and connected TV, digital video, and programmatic.
• Strong knowledge of media buying processes and performance metrics.
• Ability to analyze performance data and develop clear, compelling narratives from insights.
• Excellent organizational, communication, and time management skills.

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, personal/sick days, and flex days
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 13 affinity groups
• Internal learning and development programs
• Enterprise‑wide employee discounts

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx