Senior Marketing Specialist, Direct Sales

HelloFresh; Toronto; Hybrid; CAD 65,000 - 85,000; Full time

Job summary

A food delivery service in Toronto is seeking a Senior Marketing Specialist to lead door-to-door and events-based sales initiatives. You will drive customer acquisition, manage relationships with agency partners, and ensure successful execution of marketing campaigns. The ideal candidate has over 3 years in marketing and is skilled in data analysis. This role offers flexible hybrid work arrangements and competitive perks including health benefits and discounts.

Benefits

75% discount on meal kits

Health & Dental benefits

Generous vacation and PTO

Parental leave top-up program

Career progression support

Qualifications

• 3+ years of experience in growth or performance marketing.
• Strong analytical mindset with experience in Excel/Sheets.
• Experience managing sales teams or acquisition-focused programs.

Responsibilities

• Lead the execution of Direct Sales campaigns.
• Own relationships with external sales agencies.
• Monitor and optimize sales performance through data.

Skills

Data analysis

Performance marketing

Relationship management

Flexibility

Presentation skills

Tools

Excel

SQL

Job description

Overview

S'more about the team

HelloFresh is seeking a dynamic and driven Senior Marketing Specialist to lead our door-to-door and events-based sales initiatives. This role offers an incredible opportunity for a passionate marketer to make a significant impact on HelloFresh’s growth in Canada.

We are looking for an operator with a strong bias to action who loves using data to solve problems. Reporting to the Growth Marketing Manager, you will play a key role in driving customer acquisition, managing relationships with agency partners, and ensuring seamless execution of our field marketing campaigns. If you’re ready to hit the ground running and thrive in a fast-paced, collaborative environment, we’d love to hear from you.

Responsibilities

• Lead the execution of Direct Sales campaigns for HelloFresh and Factor Canada.
• Own the relationship with external sales agencies and partners, acting as the primary contact for training, performance management, compliance, and operational support.
• Develop and optimize training materials, sales collateral, and incentive programs to support frontline teams in achieving targets.
• Monitor and optimize sales performance through data reporting and insights. Build and manage a testing pipeline for messaging, offers, sales tactics, and regional rollouts to improve efficiency and core KPIs.
• Leverage AI and generative AI tools to streamline workflows, automate processes, and unlock efficiencies in campaign execution.
• Spend regular time in-field with sales teams to observe execution, provide training, gather feedback, and ensure strong alignment between strategy and frontline delivery.
• Manage critical channel operations including voucher creation, campaign setup, cost reporting, invoicing, and partner compliance reviews.
• Support the month-end finance process including invoice approval, cost tracking, and variance analysis.
• Contribute to the Direct Sales channel growth strategy by identifying opportunities to expand reach in specific audience segments and geographic regions.
• Lead ad hoc campaigns and cross-channel initiatives in the Direct Sales channel, including strategy development, planning, execution, budgeting, and post-campaign analysis.
• All other duties, as assigned.

Qualifications

• 3+ years of experience in growth or performance marketing, sales channel management, or a related/relevant field.
• Experience managing sales teams or acquisition-focused programs with measurable KPIs.
• Strong analytical mindset; skilled in Excel/Sheets and comfortable working with dashboards; SQL experience is a plus. You use data to drive decisions, tracking metrics like CAC, CVR, CLV, and retention to continuously improve campaign performance.
• A deep understanding of customer needs and approach problems with empathy, driving improvements in the customer experience.
• Skilled in vendor/partner relationship management, ideally with marketing or direct sales agencies.
• An ownership mindset, proactively identifying challenges and opportunities in your work and driving solutions without waiting for direction.
• Strong presentation skills and the ability to connect with diverse audiences, from small groups to large gatherings.
• You thrive in fast-paced environments and stay flexible in the face of changing priorities, consistently delivering under pressure.
• Willingness to travel up to 20% of the time across Canada to support agency partners, visit field teams, and attend events.
• Bilingual (French) is a plus.

Why HelloFresh

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app, and 25% discount on GoodLife fitness memberships.
• Vacation & PTO - Generous vacation and PTO to support work-life balance.
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - Career progression support with an organization-wide L&D fund.
• Work Hard & Have Fun - Team socials and company events to foster a positive culture.
• Diversity & Inclusion Initiatives - ERGs and ongoing DEI efforts.
• Food Puns - Lighthearted culture elements and playful meeting room names.

Working Style

Flexible Hybrid Approach

At HelloFresh, we offer flexible work arrangements to balance your professional and personal needs. This includes remote work flexibility and in-office collaboration. We provide a minimum of 2 days in the office per week, with most teams in office 2-3 days a week.

#LI-HYBRID

Working Conditions

It’s possible you may be exposed to common allergens in our facilities. If you have concerns about exposure to specific ingredients, please disclose this during the hiring process.

Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today.