Senior Marketing Operations Manager, Platform

Motive; Canada; Remote; CAD 110,000 - 166,000; Full time

Job summary

A leading technology firm is seeking a Marketing Technology Manager to develop AI functionalities and manage marketing tech stacks. The ideal candidate will have at least 4 years of experience in the relevant field, strong problem-solving skills, and hands-on experience with AI platforms. This remote role offers a competitive salary range of $110,000 to $166,000 CAD and includes benefits like health and dental care.

Benefits

Health benefits

Paid time off

401k contribution

Qualifications

• Minimum 4 years in marketing technical stack management.
• Minimum 1 year using AI platforms like ChatGPT.
• Hands-on expertise with Salesforce, Marketo, Snowflake, Tableau.

Responsibilities

• Own roadmap and development of AI functionalities for marketing team.
• Administer and document the marketing technology stack.
• Serve as business owner for marketing data requirements.

Skills

Experience with AI platforms

Platform management

Problem-solving skills

Communication skills

Tools

Salesforce

Marketo

Snowflake

Tableau

Job description

About the Role

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks. Motive serves more than 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector. Visit gomotive.com to learn more.

This role is remote and based in Canada. As a bonus, you’ll be able to embed yourself deep in the world of the physical economy and help understand the forces that govern it.

What You\'ll Do

• Own roadmap and development of AI functionalities for Motive’s marketing team
  • Partner with marketing teams to develop AI driven processes to drive team efficiencies and quality of content
  • Enable marketing managers on central AI tools; Establish standard operating procedures for team members to ensure secure data use, quality outputs
  • Work with GTM ops and marketing teams to develop requirements for standalone AI tools to develop AI components of martech stack
• Administer, optimize, and document the marketing technology stack (e.g., CRM, automation platforms)
  • Coordinate and oversee integrations between martech platforms and broader business systems, ensuring data consistency and security across teams
  • Partner with marketing stakeholders to translate business requirements into technical designs, manage the development, deployment, ongoing management of and goal attainment of marketing tools
  • Partner with the Marketing Ops team to deeply understand the business and our marketing opportunities and build the right tools and capabilities to address them
• Serve as business owner for marketing data requirements
  • Establish data structure, access, and business requirements in partnership with IT, data quality, and compliance teams to drive marketing initiatives
  • Lead change management and communication for updates to marketing data architecture or martech capabilities, ensuring clear documentation and stakeholder alignment

What We\'re Looking For

• Minimum 4 years of hands on experience developing and managing a marketing technical stack and database; experience evaluating, selecting and onboarding tools is a plus
• Minimum 1 years of hands-on professional use of AI platforms such as Gemini, ChatGPT, Claude etc.
  • 2 years preferred; Practical application development is a plus
• Strong platform management experience with a product management mindset
  • Excellent first principles problem solving skills
  • Cross-functional experience driving system changes
• Past hands-on expertise managing and developing in Motive’s main GTM stack: Salesforce, 6sense, Marketo, Snowflake, Tableau; Some SQL experience necessary
• Strong communication and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations

Pay Transparency

Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.

The compensation range for this position will depend on where you reside. For this role, the compensation range is:

Canada

$110,000 — $166,000 CAD

Diversity and Privacy

Creating a diverse and inclusive workplace is one of Motive\'s core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

Please review our Candidate Privacy Notice here.

UK Candidate Privacy Notice here.

The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive\'s policy to require that employees be authorized to receive access to Motive products and technology.

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