Senior Marketing & Communications Coordinator

Town of Oakville; Oakville; Hybrid; CAD 94,000 - 111,000; Full time

Job summary

A public library organization in Oakville is looking for a Senior Communications Coordinator. The role involves supporting strategic initiatives, managing communications projects, and ensuring a consistent library message across all channels. Ideal candidates will have proven experience in corporate communications, excellent writing skills, and the ability to work collaboratively within a team environment. The position offers a hybrid work arrangement after probation and requires a strong commitment to public service and accessibility.

Benefits

Professional development opportunities

Hybrid work model

Competitive salary

Qualifications

• Minimum five years of experience in corporate communications, public relations, or marketing.
• Proven ability to manage multiple projects and stakeholders efficiently.
• Strong writing and editing skills with experience in diverse communication methods.

Responsibilities

• Support strategic initiatives and service communications reflecting library values.
• Develop communication plans for incident response and marketing campaigns.
• Create and uphold communication style guides for internal and external materials.

Skills

Project management

Strategic communications

Digital communication technologies

Editorial skills

Team collaboration

Education

Degree in communications or related field

Tools

Content management systems

Social media platforms

Microsoft Teams

Job description

Employment Status

Permanent Full-Time (non-union)

Reason for Vacancy

Departure

Hours

35 hours per week. Primarily Monday – Friday with occasional evenings and weekends as required.

Primary Location

Central Branch. Hybrid work arrangement may be considered after probation.

Rate of Pay

$94,077.99 - $110,679.98 salary

Posting Status

Open to all current OPL employees and external applicants

Overview

Oakville Public Library (OPL) is seeking someone who is dedicated to service excellence, demonstrates curiosity and a learning mindset, fosters collaboration and knowledge sharing, and is a passionate advocate for literacy and innovation in public libraries.

Position Summary

Under the supervision of the Manager, Integrated Marketing and Communications, the Senior Communications Coordinator supports strategic initiatives, storytelling, and service communications that reflect OPL’s values and impact, ensuring OPL’s voice is clear, consistent, inclusive, and engaging across all channels. This position develops and manages internal and external communication projects, supports organizational communication needs, builds strong relationships with a range of collaborators, and serves as a subject matter expert. This position is ideal for a strategic communicator with strong writing skills, project management experience, cross-channel communication expertise, and a passion for public service.

What you'll do

• Communications Planning
• Develop and support communication plans for incident response, emergency situations, and cybersecurity/crisis preparedness to ensure alignment and readiness.
• Recommend innovative content delivery methods by leveraging emerging technologies, conducting environmental scans, and identifying opportunities to promote OPL’s key messages across diverse channels.
• Assist the Manager with marketing campaign reviews, brand compliance checks and post-campaign evaluations.
• Maintain internal calendars, trackers, and documentation for messaging planning and evaluation.
• Ensures consistency, accuracy and excellence in quality and content of internal and external messaging for OPL content and meets current best practices for library communications, including diversity, equity, inclusive language and accessibility.
• Ensure that OPL’s visual identity, messaging and style guidelines are consistent in all marketing and communication materials.
• Evaluate data and metrics to optimize content creation and distribution across all channels. Use data and metrics to improve the effectiveness of online content.
• Internal and External Communications
• Develop and maintain communication frameworks by leveraging tools such as email, MS Teams, and the intranet to enhance staff engagement, under the direction of the Manager.
• Coordinate strategic internal communication efforts, ensuring timely, consistent and transparent messaging across all teams and channels.
• Apply and uphold OPL’s brand voice and position in communication materials, fostering conversations that strengthen its reputation and engage key audiences locally, nationally and internationally.
• Create and uphold communication style guides, including tone, key messaging and formatting standards.
• Design and develop templates and guidelines for staff-facing resources (e.g. FAQs, guides, toolkits) to support clarity and consistency.
• Provide guidance and coordinate content development across departments and the Marketing and Communications team to ensure there is brand alignment, quality, and timely delivery.
• Draft and edit internal content, including staff memos, policy summaries, speaking notes, CEO blog entries, and leadership updates as required.
• Manage the creation and distribution of internal newsletters and blogs.
• Under the direction of the Manager and working with all library departments, execute communications plans that reflect and support the Library Strategic Plan.
• Apply and uphold OPL’s brand voice and position in communication material, fostering conversations that strengthen its reputation and engage key audiences locally, nationally and internationally.
• Collaborate with team members and departments across the system to identify and promote activities relevant to OPL’s strategic goals.
• Public and Media Relations
• Develop and distribute media releases and public statements under the direction of Manager.
• Monitor and analyze media coverage providing summaries and actionable insights to Manager.
• Track public sentiment and emerging issues, escalating concerns and recommending proactive communication strategies.
• Brand Stewardship
• Ensure brand integrity by aligning all communications with the Library’s visual identity and narrative voice.
• Maintain and communicate brand standards, including visual and writing style guides, ensuring staff and partners apply them consistently.
• Oversee all content to ensure all materials reflect the Library’s brand voice and adhere to visual and editorial standards.
• Contributes to creating a strategy for the assignment and selection of creative services.
• Ensures consistency, accuracy, and excellence in messaging and visual strategy for the Library’s communications, aligning with best practices for diversity, equity, inclusive language, accessibility, and storytelling goals.
• Develop branded templates and materials for internal and public use, ensuring scalability and ease of application.
• Collaborate with Marketing and Communication Coordinators on integrated promotional campaigns and content needs.
• Oversee design direction for all creative assets, providing guidance to internal teams and external vendors to maintain consistency and quality.
• Coordinate design work by managing timelines, resources, and priorities for creative services (internal and external).
• Monitor and enforce brand compliance across all print and digital platforms, including the website, social media, brochures, and signage.
• Events
• Coordinate and support events and special projects, overseeing brand alignment while managing communications and logistical details to ensure successful execution.
• Work in compliance with the provisions of the AODA customer service standard, Occupational Health & Safety Act, the Workplace Safety and Insurance Act, other relevant health and safety legislation, and the OPL’s Health & Safety Program.
• Perform other duties as assigned.

Is this a good fit for you?

We're Looking For Someone Who Can

• Proven ability in managing multiple projects that require attention to accuracy, consistency, and the ability to work with many different people with competing priorities.
• Exceptional written and verbal communication skills; excellent editing skills.
• Strategic thinker with superior understanding of digital communication technologies.
• Expertise in strategic storytelling, communications, marketing and working knowledge of website best practices, digital and content marketing, as well as communications design, development and execution.
• Strong organizational skills coupled with proven ability to effectively document work, handle multiple tasks, and excel in a fast-paced environment characterized by changing priorities and short deadlines.
• Ability to build consensus, foster teamwork among a variety of stakeholders, and lead integrated project teams.
• Ability to translate technical concepts into simple language or visual schematics in order to facilitate understanding among campus colleagues and leaders.
• Proven ability, extensive experience and strong working knowledge and understanding of integrated communications strategies.
• Thorough command of the technologies associated with communications, sophisticated client service and digital communications skills, and high level of energy and passion with respect to innovation.
• Extensive experience using digital content management systems to manage and maintain web content.
• Extensive experience using social media and multimedia tools, video creation tools, blogs and Wiki.
• Demonstrated interview and research skills.
• Demonstrated ability to thrive in and contribute to an integrated and collaborative team environment and to apply a positive team approach to working with colleagues.
• Flexibility to adapt to unexpected and time sensitive demands.

Your Experience And Educational Background

• Diploma, degree and/or post graduate certificate in communications or a related field along with a minimum of five (5) years of relevant experience in corporate communications, public relations, marketing, journalism and/or related field.
• Formal education is augmented by experience and competence in the duties and skills such as communications planning and execution, public relations, social media, internal communications, public engagement and issues management.
• Previous experience evaluating the quality of work to ensure compliance with standards and objectives/priorities.
• Previous experience in consultation and problem-solving, offering expertise and technical assistance to colleagues.

Who are we

Oakville Public Library strives to fulfill our mission of cultivating discovery and creativity in every phase of life. We are focused on exceptional customer service to meet the needs of the children, youth, adults, and seniors utilizing our physical or online services. We continue to be agile in our mandate to meet the needs of the residents of Oakville.

What's it like to work at Oakville Public Library

It's challenging, stimulating, and hugely rewarding. Our positions offer tremendous diversity and excellent opportunities for professional growth. Every day, we commit to providing access to tangible resources and programs that inspire, encourage, and provoke thought for the residents of Oakville.

Application Process

Applications will be accepted online at opl.ca in the current opportunities section no later than midnight on January 19, 2026.

Legal Statements

Oakville Public Library uses the Town of Oakville’s recruitment software. The Town’s recruitment software includes elements of artificial intelligence to assist in the screening and short-listing of qualified candidates.

Oakville Public Library is an equal opportunity employer and is pleased to accommodate individual needs in accordance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA) within our recruitment process upon request. If you require accommodation at any time throughout the recruitment process, please contact Human Resources at [e-mail].

A Police Record Check will be required for all employees and volunteers of the Oakville Public Library. Successful applicants must submit the Police Record Checks (dated within the last six months) prior to or on the first day of employment.

Oakville Public Library endeavours to provide a safe environment for all its employees. We thank all applicants for their interest, however, only those candidates considered for an interview will be contacted.