Senior Manager, PPC & Paid Media (iGaming Focus)

Finlink Group; Vaughan, Newmarket; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading performance marketing firm based in Canada is looking for a Senior Manager in PPC & Paid Media to oversee performance marketing for multiple top-tier iGaming brands. The role requires strong strategic leadership and hands-on campaign execution, requiring 5-8 years of PPC experience, including at least 3 years in the iGaming sector. You will lead a dedicated team, manage substantial budgets, and ensure sustained growth with actionable reporting. If you're performance-driven, this is a compelling opportunity to make an impactful contribution.

Qualifications

• 5-8 years of PPC experience, with 3+ years in iGaming or similar digital industries.
• Proven track record managing multi-million-dollar budgets with high ROI.
• Exceptional analytical skills and experience with key iGaming metrics.

Responsibilities

• Set and execute global PPC strategy across iGaming markets.
• Lead and mentor PPC team, optimizing campaigns for key metrics.
• Produce performance reports with actionable insights.

Skills

PPC expertise

Experience in iGaming

Data analysis skills

Leadership and communication

Tools

Google Ads

Google Analytics

Social Media Ads platforms

Job description

Senior Manager, PPC & Paid Media (iGaming Focus)

Ready to lead performance marketing for top-tier iGaming brands? Are you a highly ambitious Paid Media expert who thrives on complexity, multi-million dollar budgets, and delivering exceptional ROI? Do you believe that no detail is too small and are ready to roll up your sleeves to drive massive growth?

We are seeking a seasoned Senior Manager, PPC & Paid Media to step in as the Head of PPC for a high-growth client in the dynamic iGaming sector. This is a crucial leadership role responsible for defining, executing, and scaling the global paid acquisition strategy across multiple competitive brands. If you have the deep iGaming expertise to manage an entire function, lead a dedicated team, and directly impact the bottom line, we want to hear from you.

This role requires a unique blend of strategic leadership and hands-on execution. You will be responsible for leading the entire paid media function and its dedicated team, ensuring sustained player acquisition and maximizing ROI across all channels.

Key Responsibilities

• Set and execute the global PPC strategy across all iGaming markets (regulated and pre-regulated).
• Lead, mentor, and grow the PPC team.
• Manage and optimize all paid media campaigns (Google, Social, Apple Search, Programmatic, YouTube, etc.).
• Drive growth using advanced targeting, bidding, automation, and continuous A/B testing.
• Optimize campaigns for key iGaming KPIs (FTDs, CPFTD, ROAS, LTV).
• Ensure full compliance with all relevant advertising regulations.
• Partner with Data teams for accurate tracking, attribution, and reporting (registration, deposit, retention).
• Produce regular performance reports with actionable insights and forecasts for leadership.
• Evaluate new paid channels and technologies for acquisition growth.
• Manage relationships with external agencies and partners.
• Stay current on industry trends, regulations, and platform policy changes.

Professional Qualifications & Experience

Required

• 5-8+ years of PPC experience, with 3+ years specifically in iGaming, Sportsbook, Casino, or similar fast‑paced digital industries.
• Proven track record of managing multi‑million‑dollar budgets and achieving high ROI.
• Advanced, hands‑on expertise with Google Ads, Google Analytics, GTM, Programmatic DSPs, and key Social Media Ads platforms.
• Strong grasp of iGaming acquisition metrics (e.g., FTD, CPA, LTV, Retention funnels).
• Experience successfully managing campaigns across diverse regulated and pre‑regulated markets.
• Exceptional analytical skills for interpreting complex data and driving recommendations.
• Excellent communication, leadership, and stakeholder management abilities.

Preferred

• Experience using MMPs (AppsFlyer, Adjust).
• Familiarity with iGaming advertising regulatory requirements across various jurisdictions.
• Understanding of BI tools (Tableau, PowerBI, Looker) or SQL.
• Experience collaborating on landing page optimization and funnel improvements with creative teams.

This is a rare opportunity to own the performance marketing strategy for multiple, high‑profile iGaming brands and translate significant budgets into exponential growth. If you are a performance‑obsessed leader ready for a challenge that promises immense impact and professional reward, we invite you to apply.

Submit your application today and let's start the conversation!