Senior Manager, Go-to-Market Community – NAM

ARC'TERYX; North Vancouver; Hybrid; CAD 125,000 - 156,000; Full time

Job summary

A leading outdoor lifestyle brand in North Vancouver is seeking a Senior Manager, Go-to-Market Community for North America. This role involves aligning community initiatives with the global brand and leading a team to execute integrated campaigns. Candidates should have over 8 years of experience in brand marketing, strong leadership skills, and a passion for outdoor engagement. A hybrid work model is offered, along with a competitive salary range of CAD$125,000 – CAD$156,000.

Qualifications

• 8+ years of experience in brand marketing or community engagement.
• Exceptional leadership and people management skills.
• Strong understanding of community engagement strategies.

Responsibilities

• Develop strategic framework for Community Briefs.
• Lead operational alignment across all teams.
• Translate brand vision into high-impact community briefs.
• Collaborate with cross-functional partners for cohesive experiences.
• Define success metrics and ensure regular KPI reporting.

Skills

Leadership

Community Engagement

Brand Marketing

Communication

Strategic Execution

Education

Bachelor's degree in Marketing, Communications, or Business Administration

Job description

Your Opportunity at ARC’TERYX:

As the Senior Manager, Go-to-Market (GTM) Community for North America, you will be responsible for bringing the Arc’teryx brand to life in the region by aligning community initiatives to the global brand calendar while ensuring relevance in the integrated North America brand calendar. You will translate brand vision into high-impact, cross-channel community briefs, ensuring our activations strategically optimize all available channels to elevate community programming and advance a cohesive, end-to-end guest journey. You will bring operational rigor to the role, ensuring community initiatives intersect at all required stage gates while building the processes and operational foundations the team needs within the regional GTM framework.

This role partners cross-functionally with Brand Experience, Community, Channel teams, Retail, Ecommerce, and Global Brand Management teams to deliver integrated campaigns that inspire, engage, and convert. You will also lead and mentor your team fostering growth and ensuring operational excellence in campaign execution.

This role is based out of our North Vancouver office and is open to hybrid work. Candidates must be eligible to work in Canada.

Meet Your Future Team:

We bring Arc’teryx to life across North America through snow, climb, and trail experiences, from Academies and field marketing to community events and mountain town partnerships. Our team drives impact through sponsorships, product testing, seeding, and new store openings, while championing circularity with ReBird™. United by a love of the outdoors, we create connections that inspire exploration and community.

Core Activities for the Role:

• Developing a strategic framework for Community Briefs that aligns to the Global Brand Calendar while ensuring relevance within the integrated North America brand calendar
• Leading operational alignment and processes across all working teams to ensure seamless execution, streamlined workflows, and consistency across the GTM process
• Translating brand vision into high-impact, cross-channel community briefs that clearly articulate objectives, target audiences, insights, and activation strategies
• Partnering with Global and North America Brand Marketing teams to seamlessly integrate community campaigns into seasonal and annual brand plans
• Identifying and embedding opportunities for North American community initiatives to contribute to global storytelling moments and amplify the region’s perspective within the worldwide narrative
• Collaborating with cross-functional partners (Retail, Ecomm, PR, Partnerships, Trade Brand Management) to ensure cohesive experiences across all guest touchpoints
• Providing strong team leadership by cultivating creativity, accountability, and operational excellence
• Defining and managing success metrics for community activations and ensuring regular reporting against KPIs
• Bringing an insights-driven approach, providing feedback to regional and global partners to inform future brand and community strategies
• Acting as the connective tissue between global brand vision and regional execution, advocating for the needs, nuances, and opportunities within the North American community landscape
• Building strong relationships across the organization to drive alignment, unlock cross-functional value, and maximize impact
• Ensuring operational rigor by mapping community initiatives to required GTM stage gates and establishing processes and operational foundations where they do not yet exist

Potential Future Projects:

• Developing the NAM Community Activation Framework aligned with the Global Brand Calendar, establishing a streamlined briefing process and improving speed-to-market
• Leading cross-functional GTM integration to ensure Retail, Ecomm, Trade, PR, Brand Management, and Partnerships are aligned around cohesive Community storytelling while reducing overlap and operational friction
• Creating the Community Insights Dashboard with defined KPIs and real-time reporting to enable data-driven decisions and smarter resource allocation
• Building and mentoring a high-performing team with clear structures, KPIs, and development pathways that support creativity, strategic execution, and continuous improvement

Qualifications:

• You have a bachelor’s degree in Marketing, Communications, Business Administration or a related field
• You have 8 years of progressive experience in brand marketing, community engagement, or go-to-market strategy within premium, outdoor, or lifestyle brands
• You have proven success leading integrated campaigns and community activations that drive cultural relevance and consumer connection
• You have experience working in global brand environments with regional market responsibility
• You have exceptional leadership and people management skills, with experience developing high-performing teams
• You have strong communication and storytelling abilities, able to influence at all levels of the organization
• You have a deep understanding of community engagement strategies, both digital and experiential
• You have a passion for the outdoors and living the Arc’teryx ethos

Pay range: CAD$125,000 – CAD$156,000 at the time of this posting. Base pay only; does not include bonus program and benefits.

Equal Opportunity

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

Leave it Better

We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.

Join us in creating positive change in ourselves, our communities, and the world.

Live it. Get out there – the mountains make us better

Disruptive evolution. In pursuit of better. Always.

Commit. We set bold objectives and see them through.