Senior Manager, Betting Content

Legend; Halifax; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading digital media company is looking for a Senior Manager to oversee betting content strategies, ensuring alignment with branding and business goals. The ideal candidate has over 8 years of experience in digital content strategy, a strong background in sports media, and proven leadership skills. The role offers opportunities for professional growth and a supportive work environment.

Benefits

Annual discretionary bonus

Paid annual leave

Flexible work-life balance

Long-term incentive plan

Qualifications

• 8+ years in digital content strategy, with 3+ years managing multiple teams.
• Strong background in sports media or related content industries.
• Proven success in developing content strategies that achieve business outcomes.

Responsibilities

• Lead the development of the betting content strategy across various channels.
• Build and guide high-performing teams to ensure quality content output.
• Drive an integrated approach maximizing brand engagement and reach.

Skills

Digital content strategy

Team management

Sports media knowledge

Leadership

Social media expertise

Influencer marketing

Job description

About Covers and Legend

Here at Covers, we're a top digital media company in the sports betting industry, with a clear sense of purpose and a belief that success comes from the strength of our team and our culture.

We're proudly part of Legend. The team quietly building #1 products that make noise in the most competitive comparison markets in the world. iGaming. Sports Betting. Personal Finance.

We exist to build better experiences. From amplified career paths to supercharged online journeys — for our people and our users, we deliver magic rooted in method. With over 500 Legends and counting, we’re helping companies turbocharge their brand growth in over 18 countries worldwide.

If you’re looking for a company with momentum and the opportunity to progress at pace, Legend has it. Unlock the Legend in you.

The Role

The Senior Manager, Betting Content is responsible for overseeing the betting content function within the Sports Pillar, spanning social media, video production, betting content creation, and ambassador/influencer partnerships. This role ensures content strategies are aligned with brand, SEO, and business goals while fostering cross-team collaboration and innovation. The Senior Manager leads multiple teams and managers, guiding them to deliver impactful, engaging, innovative, and compliant content across platforms.

The role encourages applying even if you don’t meet every qualification listed.

Your Impact

• Lead the development and execution of the betting content strategy across social, video, ambassador, influencer, and content channels.
• Build and guide high-performing teams, providing direction to managers and ensuring integrated, high-quality content output.
• Drive an integrated content approach that maximizes reach, engagement, and brand credibility across all channels.
• Deliver against performance targets tied to brand, sponsorship, and affiliate agreements, maximizing partner value.
• Build, negotiate, and manage ambassador, influencer, and external partnerships that deliver ROI and align with brand positioning.
• Collaborate with SEO, Marketing, Product, and Content teams to amplify campaigns and drive measurable outcomes.
• Monitor industry trends, sports cycles, and audience behaviors to identify opportunities and maintain competitive advantage.
• Own the betting content budget, track performance, ensure compliance, and provide strategic reporting to senior leadership.

What You'll Bring

• 8+ years in digital content strategy, including 3+ years managing multiple teams or functions.
• Strong background in sports media, betting, or related digital content industries.
• Proven success developing and executing content strategies that deliver measurable business outcomes.
• Experience managing budgets, partnerships, and agency/vendor relationships.
• Excellent leadership and people management skills, with confidence presenting to senior leadership.
• Deep knowledge of social media, video production, influencer marketing, and betting content, with a strong understanding of compliance requirements.
• Passion for sports and/or sports betting, with knowledge of North American sports, fan engagement, and industry trends.

The Interview Process

• 1st: Initial Chat with Talent Partner (30 mins via Zoom)
• 2nd: Interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)
• 3rd: Take home task - you will be given 3 days to complete the task and present it back to the team, Interviewer 1 and Interviewer 2 (Hiring Manager) (1 hour video via Zoom)
• 4th: Final interview with our team, Interviewer 1 and Interviewer 2 (1 hour video via Zoom)

Why Legend?

• Super smart colleagues to work alongside and learn from.
• Engaging development opportunities at all levels.
• Tailored flexibility for your work-life balance.
• Annual discretionary bonus to reward your efforts.
• Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season! Our offices are closed between Christmas and New Year\'s, allowing you to enjoy downtime without dipping into your annual allowance.
• A long-term incentive plan, allowing us to all share in the growth and success of Legend.
• Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!

Unlock your full potential by joining the Legend team. To support you on this journey, we provide an extensive array of benefits and perks, as outlined in our global offerings above. For country-specific benefits, please reach out to your talent partner.

Legend is an Equal Opportunity Employer, but that’s just the start. We believe different perspectives help us grow and achieve more. That’s why we’re dedicated to hiring and developing the most talented and diverse team—which includes individuals with different backgrounds, abilities, identities and experiences. If you require any reasonable adjustments throughout your application process, please speak to your Talent Partner or contact the team at [e-mail], and we\'ll do all we can to support you.